EuroItalia harnesses AI to compose new Moschino Toy 2 Pearl fragrance

By Trbusiness Editor |

EuroItalia Moschino Toy 2 Pearl fragrance

The Moschino Toy 2 Pearl juice is genderless, vegan, and was created with the help of AI.

EuroItalia has extended its Moschino Toy fragrance collection with a new scent, Moschino Toy 2 Pearl.

The original unisex Toy scent was created in 2014, and followed by Moschino Toy 2 in 2018. The latest edition retains the signature flacon in the shape of a teddy bear, this time finished in an iridescent onyx lacquer.

Each bottle incorporates a slightly different obsidian sheen, designed to resemble the shimmer of the Tahitian mother-of-pearl that inspired it.

The genderless vegan juice is a citrus-woody-musky combination, that opens on fresh notes of lemon sorbet and oregano. The heart blends hydroponic jasmine with notes of sand and freesia, which aim to evoke a sun-soaked island paradise. The base comprises vetiver, cypress and musk.

Sustainable fragrance credentials

According to EuroItalia, 99.9% of the fragrance ingredients were obtained by green chemistry methods; 94% of its prime materials are biodegradable; and 44% of its ingredients are derived naturally.

Moschino Toy 2 Pearl was nosed by IFF’s Domitille Michalon-Bertier. “I wanted to create a sparkling, floral and watery perfume; a timeless yet fun fragrance,” she noted.

EuroItalia Moschino Toy 2 Pearl fragrance

The latest edition is presented in the line’s signature teddy bear-shaped flacon, this time finished in an iridescent onyx lacquer.

Certain ingredients were also chosen for their ability to achieve wellness, as identified by IFF’s dedicated programme that combines brain measurements, scientific data and the latest artificial intelligence (AI) techniques.

The resulting tool allowed Michalon-Bertier to compose a fragrance that contains both emotive and cognitive properties, that stimulate joyfulness and energy, according to EuroItalia.

“The great thing about AI is that it processes all the data we have in an incredibly short time, and it allows us to understand ingredients and how they enhance emotions,” Michalon-Bertier explained.

EuroItalia Moschino Toy 2 Pearl fragrance

The Moschino Toy 2 Pearl fragrance campaign is fronted by actress and model Devon Aoki.

“Based on this knowledge, AI suggests combinations of ingredients that ensure my fragrance is boosting specific emotions. This approach means perfumers can come up with new paths that would otherwise not be possible…AI endows me with extra creative power.”

Like that of its predecessor, the campaign for Moschino Toy 2 Pearl will be fronted by actress and model Devon Aoki, this time re-imagined in a shimmering pink sequin mermaid gown, reclining in a seashell.

The Moschino Toy 2 pearl full product line-up features 30ml, 50ml and 100ml edp sprays, a 200ml bath & shower gel, and a 200ml body lotion.

READ MORE: EuroItalia celebrates 40 years in regal Villa Monza setting


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