Coty’s Lancaster Sun Sensitive line has been awarded a Silver C2C Certified Material Health Certificate from the Cradle to Cradle Products Innovation Institute, TRBusiness can reveal in a worldwide exclusive.
The fragrance, colour cosmetics, skin and body care giant says Lancaster Sun Sensitive, its products of which are available in global travel retail, is the first sun care range to receive the certificate in a major ‘first’ for the industry.
According to a document seen TRBusiness, the certification runs until 17 March 2023 (renewal required biennially) and covers the following products: Luminous Tan Repairing Balm, Tinted Mattifying Fluid (SPF50) and Oil-Free Milk SPF 50 Water Resistant.
RIGOROUS ASSESSMENT CRITERIA
The sun care range joins Calvin Klein’s CK Everyone fragrance, which achieved the same certificate level from the innovation institute in April last year.
A Coty source told TRBusiness that the accreditation was ‘significant’ for Coty’s travel retail market given Lancaster’s exposure to holidaying travellers.
In securing the award, which recognises innovation while acting as a marker for product safety and the sustainable development of sun care products, Lancaster’s first clean and vegan range was required to meet strict criteria.
The certificate is awarded to products assessed against requirements in the Material Health category of the C2C Product Standard.
As such, Lancaster’s sun range was evaluated according to chemical hazard identification and qualitative exposure considerations during a product’s final manufacture, use and end-use in line with the C2C Material Health Assessment Methodology.
Laure Calvel, VP Global Marketing at Lancaster said: “Receiving the Cradle to Cradle Products Innovation Institute’s Silver Level Material Health Certificate for our Sun Sensitive range is another positive step in demonstrating the safe use of materials that are circular and responsible in our products.
“We have a framework for improving the sustainability of all the products in our portfolio and very ambitious plans over the coming years.”
Christina Raab, Vice President of Strategy and Development for the Cradle to Cradle Products Innovation Institute commented: “Beyond leading the way in sun care with the first C2C Certified Material Health Certificate in the category, Coty is also paving the way towards greater product safety, transparency and innovation throughout the beauty industry.”
Coty says product innovation represents a key element in its journey to becoming a more circular business while creating ‘a more sustainable and inclusive world’, as outlined in the company’s ‘Beauty that Lasts’ strategy.
PAVING THE WAY FOR A MORE CIRCULAR BUSINESS
In March, Coty announced a collaboration with LanzaTech to introduce sustainable ethanol made from carbon-captured industrial emissions into the former’s fragrance products.
LanzaTech processes the waste gases into a new, more sustainable source of ethanol suitable for fragrances [stay close to TRBusiness for more on this development – Ed].
Coty has set the goal of having the majority of its fragrance portfolio using ethanol sourced from carbon capture by 2023.
Sue Y. Nabi, Chief Executive Officer at Coty, added: “Sustainability is the ultimate driver of innovation and brands like Lancaster are creating outstanding products that are truly clean and green.
“Today’s consumer rightly expects that their favourite products also deliver when it comes to environmental performance. It’s our approach to product innovation that sets Coty apart and these industry firsts reflect the expertise of our teams and our brands.”
Caroline Andreotti, Executive VP, Global Travel Retail at Coty will feature as a panellist at the ‘Back to the drawing board: How sustainability is forging powerful new partnerships’ session taking place on Wednesday 21 April at Travel Retail Sustainability Week.
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