TRBusiness talks to Christine Martin, Managing Director of ISPY and Travel Retail Training, about her most successful ISPY event to date.

Building to the ISPY Awards closing ceremony, the week-long training event puts cabin crew, inflight suppliers and airline representatives through a series of interactive workshops, brand concept awareness and team building exercises.

Christine tells us about her proudest achievements this year, the new Airline Training Accreditation proposal, and her thoughts on the importance of training frontline staff in all travel retail channels.

We also hear from Caroline Perreault of Air Canada, who was named the ISPY Inflight Sales Person of the Year 2014.