‘Explore like a shark’ encourages Paul & Shark as it debuts with Urban-Air Port

By Luke Barras-hill |

Italian sportswear, footwear and apparel brand Paul & Shark is showcasing its sustainably designed booth to guests attending the exclusive launch of Urban-Air Port’s (UAP) AirOne pilot in Coventry, UK this week.

As reported, TRBusiness is among a select crop of media to witness a history-making moment as UAP’s highly billed AirOne concept becomes a reality after months of heady anticipation.

At Paul & Shark’s booth, visitors will encounter a transparent LED wall made from Kvadrat Really board and made from up-cycled textiles from end-of-life cotton and wool sourced from the fashion and textile industries.

This chimes with the brand’s commitment to closed-loop regeneration processes, with the aim to deliver more sustainable and responsible products.

‘Wear the Ocean’ is Paul & Shark’s commitment to closed loop regeneration processes and delivering sustainable products, underpinned by its love for ocean conservation.


The booth also features a video dedicated to Typhoon 20000 technology, which is described by Paul & Shark as ‘a revolutionary selection of fabrics [..] that guarantees waterproof and windproof protection for any weather conditions’.

“Thanks to the ultra-soft membrane, Typhoon 20000 prevents drops of water from penetrating the fabric yet allows for maximum breathability and comfort,” explained the brand.

Blue carpet at the booth contains ECONYL regenerated nylon, which Paul & Shark says is the product of recovered nylon waste – from materials such as fishing nets – which have been restored to their original state.

“In every collection, Paul & Shark links technology, extreme performances, and environmental responsibility,” added the brand. “The most recent green technique used to produce sustainable fabrics is ECONYL fibre, whose regenerative potential maintains high quantitative standards.

“For this reason, the quality and performance of garments made with ECONYL fibre are very high, as well as totally eco-friendly.”

The company joins an illustrious list of brands within UAP’s retail lineup.

Paul & Shark’s commitment to sustainability is channeled through its ‘Wear the Ocean’ concept, which places water conservation and stewardship at the heart of the brand’s messaging.

It uses fabrics made from recycled plastic bottles and fishing nets recovered from the ocean and supports the English ONG Shark Trust.

The company’s long-term goals focus on limiting CO2 emissions, which reduce ocean acidification and lower water warming to protect biodiversity; purchasing fabrics for garments crafted with polymers regenerated from marine waste; and promoting the use of the ‘Guppyfriend’ washing bag using domestic cleaning cycles to help reduce microplastic discharges from synthetic fibres.

AirOne, a partnership between UAP, partner Supernal (Hyundai Motor Group’s advanced air mobility division) and Coventry City Council, lays the foundation for an ambitious plan to scale up 200 similar UAP sites across the world in the next five years.

TRBusiness Editorial Director Charlotte Turner is on site at AirOne in Coventry to witness an era-defining moment for Urban-Air Port and the advanced air mobility infrastructure sector. TRBusiness will moderate a special session this afternoon (UK time) on sustainability.

In a world first for a live event, this publication spotlighted UAP’s vision for sustainable, urban air transport infrastructure that accommodates air taxis and autonomous delivery drones during the inaugural Travel Retail Consumer Forum in September.

For more information on the AirOne event, in partnership with Supernal, click here.

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