Foreo’s ‘anti-ageing miracle’ sister brand FAQ has unveiled the new FAQ 200 collection.

The ‘tech-driven’ LED face mask is lightweight, portable, wireless and said to mould to the contours and curves of each face for a ‘comfortable at-home spa experience’.

According to the company, the FAQ 200 delivers the best user experience, combined with the most comprehensive functionality on the market.

The mask offers seven different colours of LED and NIR (Near Infrared Light) treatment, to effectively treat a range of common skin concerns, including wrinkles, hyperpigmentation, redness, blemishes and dullness.

READ MORE: Foreo and FAQ open points of sale at Wangfujing duty free store in Hainan

Convenience plus cutting-edge technology

Importantly, the FAQ 200 has been designed to fit into consumers’ busy lifestyles and can be worn while carrying out other activities, such as exercise, travelling or watching TV, freeing up valuable time.

Weighing in at only 169g – and requiring no connecting wires while in use – the FAQ 200 also leaves ample room for the eyes and lips, allowing users to go about their daily routine with minimum disruption. It can be controlled (and customised) via a step-by-step in-app guide.

The launch of the FAQ 200 has been supported by a combination of consumer press ad placements and extensive social media coverage, courtesy of celebrities, KOLs and bloggers.

Global Travel Retail Director Gary Leong commented: “LED masks are by no means new in the anti-ageing market, but while studying our competitors, we realised that most products already on the market were asking the consumer to fit into the mask’s routine, instead of the other way around.

“We set out to design an LED mask that fits seamlessly into any day, without the need for wires, or even the sensation of being weighed down – all the while producing fantastic results with state-of-the-art technology and incredible skincare benefits.”

He added: “With the FAQ 200, we can proudly say that this LED mask works for you, fitting into your schedule, your activities, and above all, attending to all your skincare needs no matter when or where you are.”