Feiler to relaunch logo and designs for Western Europe

By Charlotte Turner |

Feiler-leadIn an exclusive video interview, German textile company Feiler, talks to TRBusiness about the now relatively rare practice of weaving chenille and how its products have historically been popular with those in the Far East.

 

The company also reveals that it is undergoing a rebranding exercise at the start of next year, with the intention to create a different product design for Western Europe.

 

Although Feiler are a relative newcomer to the travel retail industry, the company is a veteran when it comes to supplying product to highly popular tourist destinations.

 

Christian Rührschneck, Export Director at Feiler says that the brand has recruited Asian customers through its stockists in Paris or Bavaria, who want to purchase from European brands whilst travelling in Europe.

 

Rührschneck discusses market conditions in Russia and China and admits that in these places in particular the company has been struggling.

 

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend