The promotion is running from mid-September through October at selected airport locations.

Ferrero Travel Market has partnered with Avolta and Ticketmaster to create a new promotional campaign to support the global roll-out of its Tic Tac TWO sugar-free collection.

The Tic Tac TWO initiative offers travelling shoppers the opportunity to win a Ticketmaster voucher worth up to €300/US$347. The Ticketmaster partnership aligns with Tic Tac’s long-standing association with music and festival culture, building on the brand’s heritage of engaging younger consumers through fun, socially shared experiences.

The promotion is running from mid-September through October, at high-footfall airport locations in Barcelona, Ibiza and Palma de Mallorca – all strategically selected to engage the brand’s key Gen Z and Millennial target demographics.

The Tic Tac TWO x Ticketmaster competition draw is open to all travellers who are members of the Club Avolta loyalty and rewards programme. Shoppers who purchase two Tic Tac TWO products are entered into a draw to win a €300/US$347 Ticketmaster voucher. Each location has been allocated ten winning vouchers.

Ferrero Travel Market General Manager Sergio Salvagno (pictured above) described the campaign as a perfect example of how Ferrero is evolving its travel retail strategy to better connect with different consumer profiles and evolving purchasing behaviours.

To amplify visibility and encourage participation, the promotion is being supported by a branded Newsletter and Club Avolta Member push notifications.

“The launch of Tic Tac TWO represents an exciting new chapter for the brand in travel retail,” commented Sergio Salvagno, General Manager of Ferrero Travel Market. “By partnering with Avolta and Ticketmaster in this way, we are not only showcasing innovation in product development, but also delivering an engaging, relevant experience for today’s travellers.

“This campaign is a perfect example of how Ferrero is evolving its travel retail strategy to better connect with different consumer profiles and evolving purchasing behaviours.”

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