Ferrero launches new indulgent tablet range exclusively with Lagardère TR

By Charlotte Turner |

Italian confectionery group, Ferrero has launched a range of Ferrero Rocher tablets, for the first time in its history and entered into an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets from September 2021.

 

These SKUs will be rolled out in the travel retail channels all over the world from January 2022.

 

The new indulgent range of tablets is the culmination of three years’ work from a team of 50 people, who developed more than 300 different recipes before finding the right balance of taste and texture.

 

Ferrero said that when the Ferrero Rocher brand was first unveiled in 1982, the intention was to make quality patisserie specialities accessible to a much wider audience.

 

MULTI-SENSORY EXPERIENCE

Now the brand is going a step further and offering ‘these symbols of Ferrero’s quality and excellence in a new multi-sensory experience’.

 

 

“Now the inimitable taste of Ferrero’s iconic chocolate and hazelnut Ferrero Rocher speciality, loved by generations all over the world, is being launched globally as a 90g Ferrero Rocher Tablet,” said the brand.

 

“Each square of the new Tablet is crafted to take the consumer on a delicious chocolate journey.

 

“A gentle dome on top of the square recalls the distinctive shape of the original Ferrero Rocher speciality, an irresistible invitation to discover the layers within. A refined chocolate base supports a soft, creamy filling that is covered with a top layer of chocolate, sprinkled with crunchy pieces of hazelnut.”

 

TRAVEL EXCLUSIVE MULTIPACK FORMAT

The Ferrero Rocher Tablets are available in three flavours; milk, dark 55% cocoa and white, in an exclusive travel retail multipack format for travellers (3 x 90g).

The launch of Ferrero Rocher Tablets into the fast-growing premium chocolate tablet cate-gory will reinforce Ferrero’s competitive position within the premium chocolate market.

 

Sergio Salvagno, General Manager, Ferrero Travel Market comments: “With the launch of the new Ferrero Rocher Tablets, we are offering a new taste experience inspired by one of our most iconic brands which is loved all over the world.

 

“A different chocolate shape but one that remains faithful to what Ferrero Rocher lovers expect and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.”

 

Travel retail buyers will have their first opportunity to sample the new Ferrero Rocher Tablets at the TFWA World Exhibition in Cannes from 24 to 28 October.

 

Further details of all the items can be accessed on the new, revamped Ferrero Travel Market website www.ferrerotravelmarket.com.

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