The campaign features a reusable wrapping cloth.

Ferrero Travel Market has unveiled its Christmas campaign, “Celebrations Begin With A Golden Gift”, embracing the festive spirit and tapping into the peak season for gifting and travel.

The campaign made its debut at Paris Orly in late October and is rolling out to Jeddah’s King Abdulaziz International Airport this month, followed by Luxembourg and Lisbon in December.

The campaign is designed to celebrate the art of gifting, while also reflecting Ferrero’s long-term sustainability goals.

A 360° marketing plan spanning digital, social, and in-store touchpoints is supporting the campaign, to ensure Ferrero’s festive messaging resonates across every stage of the traveller’s journey, while strengthening its visibility during the most important season for confectionery gifting.

At the heart of the in-store activations is a premium gift-wrapping experience. In selected locations, Brand Ambassadors will wrap Ferrero Rocher 375g & 600g boxes using sustainable and reusable fabric cloths. Each wrap is finished with a branded Ferrero Rocher charm and ribbon, combining style with conscious gifting.

A 360° marketing plan spanning digital, social, and in-store touchpoints is supporting the campaign, to maximise visibility.

In line with Ferrero’s ongoing commitment to sustainability and responsible sourcing, the wrapping cloth can be repurposed as a tablecloth or centrepiece.

“Our ‘Celebrations Begin With A Golden Gift’ campaign invites travellers to rediscover the joy of thoughtful giving,” commented Ferrero Travel Market General Manager Sergio Salvagno. “This seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability, and responding to the growing demand for engaging and personalised experiences in travel retail.

“By combining creativity with craftsmanship, the gifting station transforms each Ferrero Rocher purchase, adding emotional and aesthetic value, while supporting travellers’ growing preference for eco-conscious purchases.”

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