Ferrero set to present new biscuit & confectionery launches in Cannes
By Trbusiness Editor |
Ferrero Travel Market will unveil new launches from both its biscuit and confectionery portfolio at the forthcoming TFWA World Exhibition in Cannes.
The introductions, from brands including Kinder, Tic Tac, Raffaello, Nutella and Ferrero Rocher, have been created in response to shifting demands from travelling consumers.
Highlights include the new travel retail exclusive Rocher Gift tin, said to be ideal for premium gifting, with a focus on sustainability. The tin contains 24 signature pralines. The packaging includes a QR code which provides consumers with upcycling/repurposing ideas.
Ferrero will also extend its Tablets range with a new flavour, which will be presented in a travel retail exclusive format. And the company will expand its Raffaello range with a new 300g tin, also presented in sustainable packaging.
Other innovations to be revealed at the Cannes show include new Tic Tac flavours; a new travel retail exclusive release from Nutella; a new plush for younger travellers; and a new Kinder flavour extension.
Importantly, Ferrero continues to explore GTR opportunities within the biscuit category. This year the company will expand its La Biscotteria concept with the launch of Premium Delight Biscuits. This collection will combine high-quality products and ingredients from across Belgium, Scotland, England and Denmark, made according to traditional, time-tested recipes.

Ferrero aims to unlock potential in the under-served biscuit category with its new Premium Delight Biscuits collection.
Ferrero Travel Market General Manager Sergio Salvagno commented: “At Ferrero Travel Market, we are proud to be returning to the TFWA World Exhibition on the occasion of its 40th anniversary.
“As we celebrate this landmark event, we will also be joining our partners in looking to the future. We are pleased to showcase our latest innovations, crafted to help drive engagement and sales across the biscuits and confectionery categories, always with the customer front of mind.”
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