The festive campaign concluded in January.

Ferrero Travel Market’s “Celebrations Begin With A Golden Gift” activation campaign has generated excellent results for the group, across all participating travel retail locations, the company has confirmed.

The campaign, which made its debut in late October 2025 and concluded in January, was designed to drive incremental consumption during the peak season for gifting and travel, while aligning with Ferrero’s long-term sustainability ambitions.

As reported, a premium gift-wrapping experience was central to the in-store activations, supported by a coordinated media presence across all airports.

Regarding results, Paris Orly LOB1 emerged as the stand-out location, Ferrero revealed, delivering the strongest sales uplift overall. The activation there generated double-digit value and volume growth year-on-year, with multiple purchases contributing significantly to performance.

Consumer response to the promotion mechanics and execution was highly positive, Ferrero noted, with the gift-wrapping experience proving a key driver of engagement.

A premium gift-wrapping experience, featuring a sustainable and reusable fabric cloth, was a key element of the in-store activations.

On three peak trading days in December, Ferrero ranked among the top 10 best-selling brands in the Paris airport shop across all categories, highlighting the campaign’s commercial impact. Feedback from brand promoters was also extremely positive.

In parallel, a high-profile activation at King Abdulaziz International Airport in Jeddah further amplified the campaign’s overall reach and results.

“We are extremely pleased with the performance of our ‘Celebrations Begin With a Golden Gift’ campaign,” noted Ferrero Travel Market General Manager Sergio Salvagno.

Advertising support at King Abdulaziz International Airport in Jeddah further amplified the campaign’s overall reach and results.

“The results demonstrate how premium, experience-led activations — when executed consistently and supported by strong media visibility — can drive both engagement and sales during peak gifting periods.

“From Paris Orly to Luxembourg to Jeddah, this campaign resonated strongly with travelling consumers, encouraging multiple purchases and reinforcing Ferrero Rocher’s role as a go-to gifting choice in travel retail. In Lisbon, the activation proved so popular that it was extended beyond its original December schedule into January 2026.”

Salvagno concluded: “This success reflects our continued focus on delivering meaningful brand experiences while supporting our long-term strategic and sustainability objectives.”

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