The Kinder Catch The Stars campaign is running from May through September.

Ferrero Travel Market has launched a new consumer activation campaign for the peak summer period, centred around the Kinder confectionery brand.

Designed exclusively for the travel retail channel, the Kinder Catch The Stars initiative aims to create an engaging in-store experience that connects with Kinder’s core audience – families with younger children.

The activation gives travellers the chance to win a  trip to California, valued at up to €15,000.

The promotion is running from May through September, in collaboration with key retailer partners, in seven international airport hubs: Milan, Paris, Cancun, Dubai, Bangkok, London and Larnaca.

“With Kinder Catch The Stars, we are bringing both wonder and reward into the travel retail space,” said Sergio Salvagno, General Manager of Ferrero Travel Market.

“This activation is more than just a prize promotion – it’s an invitation for families to dream, explore and enjoy playful moments together while travelling.

“Importantly, at Ferrero we recognise that the evolution of the food and confectionery sectors in travel retail depends on delivering distinctive, memorable and value-driven experiences.

“We are committed to engaging shoppers in meaningful ways that transcend the product itself, by providing added value and reinforcing brand loyalty at every available touchpoint.”

Left: Sergio Salvagno, General Manager of Ferrero Travel Market. Right: The Kinder Catch The Stars initiative at Dubai Duty Free.

To take part in the Kinder Catch The Stars activation, travellers just need to scan a QR code at the point of sale, and purchase any Kinder product.

They are then invited to play a short game and share their final game image on Instagram to enter the contest.

Travellers can purchase any Kinder product, scan the QR code and enter their game image on Instagram to enter the competition.

The grand prize of the family trip to California includes a visit to a famous observatory with its blend of fun, learning and exploration in line with the core Kinder brand values. The winner will be announced in October 2025.

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