Food Accademia eyes ‘sober-curious’ trend with Bella alcohol-free drinks

By Trbeditor |

Food Accademia introduces Bella to GTR

Bella aims to harness the appeal of Italy’s famous sparkling wines, while offering consumers an alcohol-free option.

Food Accademia is introducing the Bella Italian Fashion Drink collection of alcohol-free, wine-alternative drinks into global travel retail.

The range comprises a selection of sparkling white, rosé and red non-alcoholic drinks that have been produced in the Prosecco wine region of northern Italy.

“The sober-curious is a huge global trend,” said Food Accademia CEO, Fabrizio Canal.

“Bella Drinks is a new way to share conviviality while embracing sobriety and we will attract a unique community looking for exciting new taste experiences.

“Italy’s status as a global leader in food, oil and wine production is unrivalled and our role at Food Accademia is to bring the very best of Italy to our travel retail partners internationally.

“We work with partners to create a tailored portfolio to suit their travelling customers, so they can enjoy a taste of Italy wherever they may be in the world.”

Food Accademia introduces Bella to GTR

Food Accademia introduces Bella to GTR

The Bella Italian Fashion Drink collection is made using an internationally patented process designed to enhance and preserve the delicate aroma of the Glera grapes, which are used to make prosecco.

READ MORE: Food Accademia bolsters travel retail portfolio with Arama London Dry Gin

This process features technology that keeps the unpasteurised and micro-filtered must fresh, before blending with carbon dioxide.

Bella drinks are vegan and halal. Plus, they’re biodiversity and SQNPI certified.

Food Accademia introduces Bella to GTR

The Bella range comprises eight products: Bella Dream Gold, Bella Dream Pink, Bella Dream Black, Bella Dream Style, Bella Style ZeroZero, Bella Glamour, and Bella Glamour ZeroZero. The latter is also available in 200ml and 250ml cans.

Bella Italian Fashion Drink was founded by Italian grower and winemaker Loris Casonato, the third generation of a family of wine entrepreneurs and an advocate of intelligent and sustainable winemaking.

READ MORE: Food Accademia: New sku mix at TFWA Cannes to meet changing pax profiles

“We are delighted to partner Food Accademia to launch Bella in travel retail,” commented Casonato.

“All over the world there are millions of people who do not drink alcohol because of their beliefs or lifestyle choices. Bella gives them the chance to choose a smart alcohol-free option. Being sober has never been so glamorous.

“With Bella Drinks everyone can experience the most authentic taste, texture, sparkle and fragrance of an Italian masterpiece.”


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