Foreo backs Travel Retail Awards for second successive year as sponsor

By Andrew Pentol |

Foreo 2020 Travel Retail Awards logo

Foreo is supporting the consumer-voted Travel Retail Awards for a second consecutive year.

Swedish beauty tech brand Foreo is continuing its support of the Travel Retail Awards with confirmation it will be Platinum Sponsor for a second successive year at the 2020 version of the event next May in Singapore.

The news follows this weeks’ announcement (9 December) that Mars Wrigley International Travel Retail is supporting the awards as Platinum Sponsor for a third consecutive year. Other Platinum sponsors of the industry’s only consumer-voted awards are Distell and Duty Free Innovation.

Foreo, which recently launched a new counter with Shinsegae Duty Free in its Busan (Centrum City) department store and also announced the introduction of its new ‘BEAR’ device in DF&TR, tasted success at the inaugural Travel Retail Awards in Singapore in May 2018. The company triumphed in the Best Electronics products (jointly with Ayo) and was also a finalist in the same category at this year’s awards in May.

BURGEONING PARTNERSHIPS

The company has made huge strides in DF&TR in 2019, strengthening its partnership with China Duty Free Group, agreeing partnerships with Unifree Duty Free and Gebr. Heinemann and partnering with King Power in Thailand to name a few. It also consolidated its presence in Korean duty free shops with the launch of a new Serum Serum Serum skincare and launched a limited-edition summer version of its popular Luna Mini 2 facial cleansing massager.

Gary Leong, Global Travel Retail Director, Foreo said: “Foreo is beyond honoured to offer our continued support to the 2020 Travel Retail Awards. This long-term partnership has fostered a brilliant relationship between the Travel Retail Awards and Foreo and we are more than happy to see this partnership grow for many years to come.

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Foreo has strengthened existing partnerships and established new ones in 2019 and also introduced several products in duty free and travel retail.

“Foreo’s exposure and resonance with travellers has grown exponentially from our increased visibility, with the Travel Retail Awards seal of approval no doubt lending a significant impact on a customer’s choice to purchase.”

Refleting on a successful 2019 and looking ahead to the new year, Leong said: “2019 has seen Foreo launch a new anti-ageing line which comes in the form of our microcurrent device, the BEAR and also new and upgraded versions of our best-selling hero product, the Luna range.

“As for 2020, we may have the biggest and most exciting news yet from our beloved brand — all this will be disclosed at the 2020 Travel Retail Awards!”

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