Swedish brand Foreo has opened a counter in the new cdf Beauty downtown store in Hong Kong.
The opening is part of Foreo’s plan to open several new counters in Mainland China in partnership with China Duty Free Group between September and December. The aim is to meet growing demand from shoppers in Mainland China, according to the company.
Foreo said: “As outbound trips made by Chinese tourists are explosively increasing every year, Foreo has identified travel retail as the perfect channel to complete this challenging task.”
Currently, Foreo, which first entered the channel in 2016, is present in 230 DF&TR locations in 26 countries.
The company added: “Solid partnerships with supportive and leading retailers has allowed Foreo to grow travel retail exponentially.”