Swedish beauty and tech company, Foreo, known for its popular beauty devices is hosting online and offline promotions this month through to October with The Shilla Duty Free at Changi Airport in Singapore.
The campaign, which aims to attract an increasing number of passengers passing through Changi Airport, following the further easing of travel restrictions and upcoming public holidays.
Foreo has created an eye-catching pink SPP display which is located at the T3 Departure North of the airport.
The display features the Luna 3, Foreo Skincare Secret Set, and UFO 2 and masks, alongside tester devices for each product.
From the back, customers can familiarise themselves with the Luna mini 3, Luna go, Luna fofo, and Issa mikro.
The left side displays the Bear, Bear mini, Luna mini 2, Iris, and Issa mikro, while the right side offers products targeting men, with the Luna 3 Men and Luna mini 3, Luna 2, Luna mini 2, and the UFO alongside Day and Night masks.
“The overall design was executed to allow customers to explore the entire range of Foreo products, and ensure adequate exposure for each SKU,” added the brand.
Global Travel Retail Director Gary Leong said: “Expanding our dominance over a range of platforms has been one of our key approaches for 2022.
“We believe that by effectively targeting the unique preferences of the individual consumer with exclusive travel-only deals, we can increase our presence and positioning within the travel retail space.
“The new promotions at Changi Airport in partnership with The Shilla Duty Free will no doubt entice old and new customers, and we thank both parties for their continued support.”
In other news, Foreo and its sister brand, FAQ, has announced its return to the Tax Free World Association (TFWA) World Exhibition & Conference to be held in Cannes next month (Booth G37, Yellow Village Level One), with FAQ using the exhibition to mark its debut on the European market.
“While it has been business as usual for us, we have been secretly working behind the scenes to conjure up something groundbreaking – as is in Foreo’s brand DNA,” added Leong.
“We’re beyond excited to not only reveal our top secret project during TFWA, but also return to the exhibition as a whole, alongside our sister-brand FAQ.”