Thabet Musleh, Chief Retail and Hospitality Officer at Qatar Airways, is sharing an insight into his much-anticipated keynote address at the TR Consumer Forum 2025 in Amsterdam.

The event is taking place from 2-4 June, with Musleh opening the first full day of the conference on Tuesday 3 June with a powerful address titled ‘From Insight to Impact: How data-driven decision-making is fuelling “Experiencentricity” at Qatar Duty Free’.

In line with the Forum’s mantra of putting consumers at the heart of every discussion, Musleh will explore how the integration of Qatar Duty Free (QDF) within the Qatar Airways trinity ecosystem, and its harnessing of data-sharing and passenger insights, is powering a strategic consumer-centred approach via unique experiences that, in turn, deliver commercial results.

“At Qatar Duty Free, we put travellers first, every single time,” said Musleh. “Experiencentricity is about making sure every decision revolves around the passenger experience.

“Thanks to our data and our close relationship with Qatar Airways and Hamad International Airport, we can really get personal and make every journey special.”

He continued: “Thanks to our data and our close relationship with Qatar Airways and Hamad International Airport, we can really get personal and make every journey special.

“This focus on the customer doesn’t just make the airport experience better – it’s good for business too, and it’s helping us raise the bar for the whole industry.

“I’m excited to share more of what we’ve learned and where we’re headed at the TR Consumer Forum, because at the end of the day, it’s all about the consumer.”

Powerful programme: what to expect

Qatar Duty Free is a Platinum Sponsor of this year’s Forum, in a landmark year for the retailer as it celebrates its 25th anniversary.

Representatives from the company will be joining DF&TR stakeholders from around the world who are attending the Forum to gain a deeper insight into the preference and behaviours of today’s travelling consumers.

A snapshot of represented companies at the TR Consumer Forum 2025 date.

Curated under the theme of ‘Transaction to Transformation: Addressing Travel Retail’s New Consumers’, the fifth annual edition of the TR Consumer Forum will deliver an eclectic mix of dynamic panel sessions and high-profile keynotes backed by powerful peer-to-peer business exchange opportunities over two-and-a-half jam-packed days.

The agenda explores critical themes such as the changing landscape of airport real estate, the power of destination-based retailing, the role of sustainability in shaping future purchasing behaviours and the social media driven consumption habits of Gen Z travellers.

These will flank in-depth regional spotlights on Asia Pacific and US travellers, alongside a clutch of new features for 2025.

Please click here to view the day one agenda and speaker insights for Monday 2 June.

Please click here to view the day two agenda and speaker insights for Tuesday 3 June.

Please click here to view the day two agenda and speaker insights for Wednesday 4 June.

A packed room at the TR Consumer Forum 2024.

Tickets available until Monday 26 May

Tickets for this year’s Forum in Amsterdam, priced at £899, are available until 17:30 (BST) on Monday 26 May.

Don’t miss your chance to join leading DF&TR stakeholders from around the globe for a masterclass in today’s travelling consumers. Simply click the button below to register via the online portal.

Once officially registered, you will receive a link to book your hotel room within your confirmation. Availability is limited, so we recommend that you secure your room as soon as possible.

We look forward to welcoming you in Amsterdam!

Visit www.TRConsumerForum.com to find out more.

READ MORE: TR Consumer Forum day three agenda and speaker insights

READ MORE: TR Consumer Forum day two agenda & speakers

READ MORE: REVEALED: TR Consumer Forum day one agenda and speaker insights

READ MORE: The Bluedog Group teams up with TR Consumer Forum as Platinum Sponsor

READ MORE: TR Consumer Forum early bird rate extended until 16 May – save £200!

READ MORE: Newmark announced as ‘Airport Liaison Partner’ at 2025 TR Consumer Forum

READ MORE: TR Consumer Forum: Powerplay keynote on day one

READ MORE: TR Consumer Forum: Amsterdam agenda revealed

READ MORE: TR Consumer Forum 2025 – ticket sales now open

READ MORE: TR Consumer Forum to take place in Amsterdam

READ MORE: TR Consumer Forum to return on 2-4 June 2025

Thank you to our event partners