Fossil to showcase new concept at TFWA

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Jewellery, watches and accessories supplier Fossil is to present its own licensed brands for the first time in a new booth concept at the upcoming TFWA World Exhibition in Cannes this October.

The company will be located in the Bay Village section (Bay 13 Level 1) in 115sq m of space where it will present all of its own and licensed branded products under one roof. These will include watches and jewellery from Fossil, Diesel, DKNY and Emporio Armani, as well as watches from adidas, Burberry, Michael Kors and Michele Watches.

Fossil's collections of bags and sunglasses will also be presented at the show, with separate branded areas created for each brand.

‘With our new booth concept we want to indicate how much importance we attach to the Cannes show and our partners. We want our customers to feel at home with us, so that we can conduct constructive discussions in a pleasant atmosphere’, said Robert Christiano, the new Managing Director Fossil (Europe) GmbH EMEA and Travel Retail.

The company says that entrance zone to the new trade show booth is completely in line with the Fossil brand's 'Modern Vintage Style' and its booth will be of 'high quality'.

It adds that visitors to the show will be conducted to the Fossil world in the interior of the booth, where Fossil owned and licensed brands will be presented, giving the visitors an impression of the diversity of the Fossil Group at a glance. It says that each brand will have its own area designed in the styles of the respective brands and new products will be presented in high-quality, illuminated display cabinets.

At the same time – and for the first time – the Fossil Group will also be presenting its new shop-in-shop systems of the Fossil, Burberry and Emporio Armani brands at the booth. The company said: ‘The furnishings are tailored to the individual design of the respective brands. In addition, retail partners will be able, for the first time, to take a look at the multi-brand furnishings, based on the example of DKNY and Diesel. Here the focus is on presenting several brands within a system, while doing justice to each brand however with logos and image visuals.’


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