Fraas heads to TFWA Cannes on back of 30% turnover increase in DF&TR

By Andrew Pentol |


Christian Rührschneck, Head of Global Retail, Fraas.

Scarf Company Fraas will return to Cannes this year on the back of a 30% turnover increase in DF&TR. The increase is thanks to a number of new customers acquired throughout Europe in the cruise, air and airport sectors.

Customers in the channel now include Princess Cruises, Minoan Lines, Tallink, Aeroflot, China Airlines, Lufthansa, Swiss and most recently Aida Cruises.

Christian Rührschneck, Head of Global Retail, Fraas said: “The past year has been very successful for our company.  The increase in turnover and acquiring numerous new customers is the result of hard work from the Fraas team and also highlights the demand for fashion accessories in the industry.


“Our worldwide travel retail presence continues to grow, but we know there is still so much more room for opportunities for Fraas. The fashion accessories category is full of potential and we want to be the ones to show it to the travel retail buyers.”

Fraas-Cannes-CollectionThis year, visitors to the TFWA World Exhibition and Conference will experience Fraas — The Scarf Company’s essential collection. This focuses on personalised gifting (signs of the Zodiac). This is supported by a campaign named ‘Follow your luxury star with Fraas’, which includes a point of sale game where customers are invited to spin the wheel for a chance to win their own Zodiac scarf.

With 12 different designs (one for each Zodiac sign), each scarf comes in a printed gift-box. For those that are not up-to-date with their star sign, the scarf also comes with a card that reveals their star sign’s strengths, weaknesses, lucky numbers and colours.

Meanwhile, Fraas will also highlight its ABC of the Universe collection. According to the company, this puts learning, respect, solidarity, mindfulness and maximum individuality in focus.

Rührschneck added: “We have scheduled the Follow your lucky star with Fraas campaign in Nuremberg and Munich Airports and look forward to its proven positive impact with travellers. The presence of Fraas at the point of sale is sure to significantly improve both the travellers’ shopping experience, our brand awareness and basket sales.”

Hannes Koch, Fraas Travel Retail Consultant commented: “Fraas is not just a product. We offer a 360° concept that helps to emotionalise the point of sale and turn travellers into buyers. This is the key to a modern and innovative shopping experience in travel retail.”


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