Furla is returning to TFWA for a second consecutive year.

Furla will return to TFWA World Exhibition & Conference for a second consecutive year, with new airport openings, closer retailer partnerships and its Spring/Summer 2027 collection setting the agenda in Cannes.

The Italian premium accessories brand is stepping up its focus on global travel retail as a platform for both international expansion and brand discovery, targeting greater visibility across strategic airports while exploring new concepts, activations, pop-ups and personalised experiences.

The strategy is already translating into a broader airport footprint. Furla opened a dedicated corner at Warsaw Airport’s Non-Schengen Terminal with Baltona in July, with further openings scheduled for Maldives Airport in Q4 2026 and Dubai Concourse A in Q1 2027.

Alongside expanding distribution, Furla is looking to deepen relationships with travel retailers and airports, using the channel to introduce its Italian design and craftsmanship to international consumers at different points in their journeys.

“Travel Retail remains an important global showcase for Furla and a key platform for engaging international consumers,” said Eraldo Poletto, CEO of Furla. “As the channel continues to evolve, consumers are increasingly looking for discovery, experience and emotional connection alongside convenience. Our ambition is to create retail experiences that bring Furla’s Italian heritage to life while responding to the needs of today’s consumer.”

Cannes will also provide a first look at Furla’s Spring/Summer 2027 collection, with key seasonal styles showcasing the brand’s contemporary take on Italian design, craftsmanship and versatility. The collection arrives as Furla approaches a significant milestone of its own, with the company celebrating its 100th anniversary in 2027, and its growing travel retail presence forming part of the brand’s next chapter of international development.

Furla will exhibit at Riviera Village, RH2, during TFWA World Exhibition & Conference, taking place from 27 September to 1 October.

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