L-R: Max Heinemann, Claus Heinemann, Morgan Boeri and Raoul Spanger all have new roles within Gebr. Heinemann’s Supervisory Board.

Gebr. Heinemann has announced a series of changes to its Supervisory Board and Executive Board as the travel retailer continues its planned transition from the fourth to fifth generation of the Heinemann family.

Effective 1 January 2027, Morgan Boeri will become CEO, while Max Heinemann will move from the Executive Board to become Chairman of the Supervisory Board. Raoul Spanger will also move to the Supervisory Board as Deputy Chairman.

Boeri, who brings international leadership experience from companies including Louis Vuitton, adidas and, most recently, Dyson, will lead an Executive Board comprising Inken Callsen as Chief Commercial Officer, Florian Seidel as Chief Sales Officer and Dr Kai Deneke as Chief Financial Officer. The appointment will bring Gebr. Heinemann’s current co-CEO structure to an end.

Max Heinemann will take the Supervisory Board seat of his father, Gunnar Heinemann, who is stepping down at his own request after almost five decades with the family business. Claus Heinemann will remain on the board as a shareholder.

“With this new structure, we are continuing a transition that we have prepared responsibly and with great respect for the history of our company,” said Claus Heinemann. “My cousin Gunnar, with whom I have worked in close friendship for decades, has shaped Gebr. Heinemann and, together with me, guided its development into an international player in travel retail. For this, he deserves our great thanks. At the same time, we are now creating the conditions for the next generation to take on additional responsibility and for Gebr. Heinemann to continue developing with clearly defined roles and unchanged values.”

Max Heinemann joined the family business in 2006 and began building Heinemann Asia Pacific in Singapore in 2010 before joining the Executive Board in Hamburg in 2018.

“For me, this step reflects the responsibility of the shareholder family: From the Supervisory Board, I will support the long-term vision of the Heinemann Group, our global expansion and our capacity for innovation,” said Max Heinemann. “With the new structure of the Supervisory Board and Executive Board, we are also creating a clearer separation between strategic direction and operational leadership, thereby strengthening our governance structure.”

Raoul Spanger will bring his operational and international market experience to the Supervisory Board after serving on the Executive Board.

“Together with Inken, Florian and Kai, Morgan will shape the next phase of development for Gebr. Heinemann,” said Spanger. “I look forward to contributing my experience to the Supervisory Board in the future and supporting the Executive Board strategically.”

Gunnar Heinemann joined the company in 1979, representing the fourth generation of the family alongside Claus Heinemann. During his tenure, he helped oversee the internationalisation of the business and its response to major industry changes, including the end of intra-EU duty free.

He was also a founding member and long-standing President of the German Travel Retail Association and has received Lifetime Achievement Awards from both the Hamburg Entrepreneurial Awards and the Frontier Awards.

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