Hamburg-headquartered travel retailer Gebr. Heinemann will operate four duty free and travel value shops at Düsseldorf Airport (DUS) after winning a competitive tender.
The concession leases, effective 10 January 2023, cover stores in Terminals A, B and C across a total footprint of 4,000sq m.
Heinemann says its shop design, sustainability concept and local approach were influential elements within the winning bid.
These coupled with an ability to attract passengers with the right mix of global and local items, digital services and customer service, plus a commitment to investment.
A LONG-AWAITED RETURN
In securing the concession, Heinemann returns to a location where it first introduced its retail concept in 1992.
Until around 10 years ago, the company had run the duty free concession.
During that time it developed a ‘mutually profitable business’.
Dufry-owned World Duty Free is the current incumbent, operating under its Düsseldorf Duty Free fascia.
“We are delighted at the successful outcome of the tender, and we are looking forward to renewing our partnership with Düsseldorf Airport and resuming retail operations there,” commented Raoul Spanger, Chief Operating Officer at Gebr. Heinemann.
“I am certain that this partnership will be very successful in terms of unique, future-oriented shopping concepts. It is our common goal to meet all the needs of passengers in relation to duty free and travel retail services at this important airport.”
Anja Dauser, Head of Commercial at Flughafen Düsseldorf GmbH, said: “Yet another reason to take off in Düsseldorf. With Gebr. Heinemann, we are getting a partner that is as professional as it is likeable, with a fantastic concept.
“Together with a high level of service familiar to Heinemann customers, it will provide a special visitor experience for our passengers. We are looking forward to a constructive and cooperative partnership.”
Heinemann says the shop design revolves around three core pillars: a local approach, sustainability and flexibility.
Shoppers can avail of alcohol, tobacco, confectionery, perfume & cosmetics, fashion, accessories, watches and jewellery.
The shops also combine ‘a strong local spirit with easy orientation’, continues Heinemann, with a design philosophy highlighting a passion for art; emerging youth and urban culture; and respect for the history of the old town, commonly known as the ‘longest bar in the world’; and Düsseldorf’s status as Germany’s fashion capital.
According to Heinemann, each shop creates its own individual and distinctly local experience.
‘Selfie points’ based on local landmarks also ensure that travellers feel the ‘local sense’ of the city.
Categories can be flexibly adjusted or changed as necessary to highlight promotions and seasonal campaigns.
The travel retailer says this results in less waste owing to reduced material consumption used for furnishings in the construction process.
Heinemann and Düsseldorf Airport use rapidly renewable basic materials with low emissions in energy- and water-saving production and utilise LED lighting with daylight sensors.
Düsseldorf is Germany’s fourth-busiest airport after Frankfurt, Munich and Berlin.
Approximately 26 million passengers used the airport (including around 12 million departing passengers) in 2019.
It acts as a catchment area for the metropolitan region of North Rhine-Westphalia, as well as Belgium and the Netherlands.