Global tourism surges +7% to 1.32bn in 2017, says UNWTO

By Pepi Sappal |

Inbound Tourism Heathrow

‘Strong’ growth in international tourism is expected to continue into 2018.

International tourist arrivals grew by a ‘remarkable’ +7% in 2017 reaching 1.32bn –  the strongest results seen in seven years, according to the United Nations World Tourism Organization (UNWTO). 

Its latest World Tourism Barometer reveals that the growth was led by Europe’s Mediterranean destinations, generating +8% more international arrivals than in 2016. Africa registered an +8% increase in tourism, followed by Asia Pacific (+6%), the Middle East (+5%) and the Americas (+3%).

Commenting on the results, UNWTO Secretary-General Zurab Pololikashvili, stated: “International travel continues to grow strongly, consolidating the tourism sector as a key driver in economic development.

“As the third export sector in the world, tourism is essential for job creation and the prosperity of communities around the world.”

‘STRONG’ MOMENTUM

The results are partly attributed to the global economic upswing and the robust outbound demand from many traditional and emerging markets, as well as a rebound in tourism spending from Brazil and the Russian Federation.

WTO chart 1

International tourist arrival figures have been growing steadily since 2011. Click to enlarge.

UNWTO says it expects this ‘strong’ momentum to continue into 2018 at a more sustainable pace of +4%-5% ­– however, above the +3.8% average increase projected for the period 2010-2020 by UNWTO’s Tourism Towards 2030 long-term forecast.

Tourism in Europe and the Americas is forecast to grow approximately +3.5%-4.5%, Asia Pacific by +5%-6%, Africa by +5%-7% and the Middle East by +4%-6%.

 RESULTS BY REGION

International tourist arrivals in Europe reached 671m in 2017 – that’s a ‘remarkable’ +8% climb following a comparatively weaker 2016. Growth was driven by an ‘extraordinary’ +13% rise in tourists in Southern and Mediterranean Europe. Western Europe (+7%), Northern Europe (+5%) and Central and Eastern Europe (+5%) also recorded robust growth.

Last year, Asia Pacific recorded 324m international tourist arrivals in 2017 – representing an increase of +6%. Arrivals in South Asia grew by +10%. South-East Asia recorded an increase of +8% and Oceania generated +7% growth. Arrivals to North-East Asia also increased +3%.

WTO Chart 2

All regions recorded robust growth in international tourist arrivals last year, compared to 2016. Click to enlarge.

The Americas grew +3%, welcoming 207m international tourist arrivals in 2017, with most destinations enjoying positive results. South America led growth in the region with an increase of +7%, followed by Central America (+4%) and the Caribbean (+4%), with the latter showing clear signs of recovery in the aftermath of hurricanes Irma and Maria.

UNWTO estimates that tourism in Africa increased by +8% last year, generating approximately 62m international arrivals – a significant improvement compared to 2016. North Africa enjoyed a strong recovery with arrivals up +13%, while arrivals in the Sub-Saharan Africa climbed +5%.

The Middle East received 58m international tourists in 2017, up +5%, with sustained growth in some destinations and a strong recovery in others.

 

 

International

Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

International

Men buy and spend more in travel retail says new research by m1nd-set

Men have a higher conversion rate and spend more when shopping in travel retail, says new...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend