Go Travel is set to unveil version 2.0 of its Ultimate memory pillow at the TFWA World Exhibition and Conference 2019 (Yellow Village stand B24).

 

Coined as an ‘upright sleep comfort revolution’, the new pillow is the brand’s best-selling Ultimate Pillow, ‘evolved’.

 

“Reassuringly, the renowned shape remains the same,” says Go Travel. “Inside, a more advanced memory foam accurately mirrors your individual contours, pinpointing precise personal comfort.

 

“Outside, the new technical aesthetic is enhanced by Compression Bar Technology for a naturally comfortable sleep position with fully structured support. Its uber luxurious velour cover has an incredibly soft hand feel, while the refined tension strap construction adds to its technical appeal.”

 

‘A COMMERCIAL SUCCESS’

Go Travel says the cover is machine washable and that the pillow itself packs down into carry bag. The Ulimate pillow will be available in charcoal grey at a MRSP of €39.95.

Sales Director of Go Travel, Steve Worden, comments: “Commercially, the original Ultimate Pillow was a standout success.

 

“The new design’s more technical edge improves the structure and support, while maximising comfort and we’ve managed to retain a competitive price position on a more luxurious product.”