DFS Group and Godiva have pre-launched an exclusive souvenir range in line with the former’s ‘From (DFS) with Love’ campaign.

Beginning this month, the Godiva Souvenir Collection is available to purchase from DFS’ airport and downtown points of sale in Asia, Oceania and the US.

The collection itself boasts a multi-pack of three four-piece boxes; a 15-piece premium chocolate assortment in white, milk and dark chocolate; and a 20-piece box of luxury biscuits.

Dovetailing with DFS’ campaign, which pays homage to food and culture and ‘sense of place’ at nine select locations, Godiva’s range features designs inspired by Guam, Saipan, Palau and Hawaii.

A DFS exclusive version for the US is also available, with additional designs due to roll out with other retailers later this year.

ARTISTIC PACKAGING

As an incentive to purchase, customers spending $50 on Godiva items during a promotion in Guam can win chocoloates in the ‘Take a Dip’ Challenge (left) to retrieve as many balls as possible from a glass case within 20 seconds.

In a touch of novelty, Godiva has collaborated with award-winning visual artist Ray Oranges to curate packaging designs inspired by the art and architecture of the 1920s and 1930s, re-interpreted through a contemporary lens.

Each design depicts artful, location-based landscapes as an allure to the confections within.

Matthew Hodges, President, Godiva Global Sales, commented: “Godiva and Ray Oranges share a talent for craftsmanship and beautiful creations. His joyful, vibrant designs for the new Godiva Souvenir Collection reflect the soul of the destinations in a modern and unique way.

“Together with the delicious assortments of the finest Belgian chocolates and biscuits, the designs will delight all travellers looking for premium gifts.”

Brooke Supernaw, DFS Group Senior Vice President Spirits, Wine, Tobacco, Food and Gifts added: “We are thrilled to offer our discerning customers the first taste of the new Godiva Souvenir Collection.

“At DFS we are always looking for new ways to showcase the unique qualities of the many destinations around the world where we operate, and we are sure that this new Collection will be enthusiastically received by global travellers who appreciate the finest gifts and flavours.”