The changes include a new portrayal of brand symbol Lady Godiva.

Premium chocolate brand Godiva has unveiled a new brand identity and global advertising campaign as it gears up for its centenary in 2026.

The changes include a new contemporary logo and design, and a global creative campaign anchored by a reimagined portrayal of brand symbol Lady Godiva – said to represent confidence and modern femininity, expressed through fluid lines and refined details.

Designed in partnership with BTEC Paris, the new brand identity will roll out across packaging, retail stores and digital experiences.

At the heart of the brand reset is the launch of the new Gold collection – a fresh take on Godiva’s most popular creations – and the Truffles collection, which offers new flavours and recipes.

Developed over the past year, the rebrand reflects changing consumer expectations for companies that balance authenticity with modern relevance. Godiva’s updated visual identity retains the brand’s longstanding use of gold and craftsmanship cues, while introducing a more contemporary design approach intended to appeal to a broad range of consumers.

At the heart of the brand refresh is the new Gold collection, which offers consumers a fresh take on Godiva’s most popular creations.

Godiva President Steve Lesnard commented: “As Godiva approaches its centennial, this brand reset is both a tribute to our rich heritage and a confident step into our future.

“We are celebrating 100 years of craftsmanship while reimagining the brand for the next generation of chocolate lovers. This transformation reflects our confidence, creativity, and enduring commitment to premium chocolate.”

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