Travellers at Dallas/Fort Worth International Airport (DFW) are now able to pre-order travel retail products via a new omni-channel solution.

A first-of-a-kind partnership between travel retailer 3Sixty Duty Free and ecommerce platform Grab means customers can click and collect goods at the store or have them delivered to the gate.

Domestic and international pax can benefit from the platform, with the potential to expand fulfilment with home delivery in the future.

ENHANCING TOUCH-FREE RETAILING

Alex Anson, Chief Operating Officer at 3Sixty said: “3Sixty continues to innovate and drive omni-channel retail, and our partnership with Grab helps us to achieve our aspirations in this field.

“The Grab platform will enable us to combine the best available technology with world-class customer service and safety standards, offering safe alternatives to traditional shopping methods.”

Jeff Livney, Chief Experience Officer at Grab said: “We’re really excited to be venturing into airport retail for the first time with 3Sixty.

“Some passengers will still prefer to browse a physical store, but there are many who will want the ease of mobile ordering and the safety and hygiene of a touch-free experience.

“It’s important we tap into this demand for the benefit of the customer, as well as making it easier for retailers to reach a primarily domestic traveller for the foreseeable future.”

Ken Buchanan, Executive Vice President of Customer Experience & Revenue Management at DFW said: “We are excited about bringing this touch-free retail experience to DFW. It enables our customers to explore the very best of the airport’s retail offerings while also maintaining social distancing.

“And the convenience of ordering retail from your own mobile phone speaks to DFW’s commitment to elevating the customer experience.”