Grey Goose Essences and Bacardi Cocktail Pods land in global travel retail

By Luke Barras-hill |

Grey Goose Essences (30% ABV) is available in a one-litre bottle in travel retail.

Bacardi Global Travel Retail has announced the launch of new expressions from Grey Goose and a travel-friendly innovation for cocktail aficionados.

Grey Goose Essences (30% ABV) from the super-premium vodka brand unveils this month in selected travel retail markets.

Three expressions with no artificial ingredients, sugar or carbs are available: Strawberry and Lemongrass; White Peach and Rosemary; and Watermelon and Basil.

Each is made with Grey Goose vodka, infused with ripe fruit and cold-distilled botanicals, accentuated by winter wheat from Picardi and water from a dedicated well in Gensac-la-Pallue.

BACARDI COCKTAIL PODS

The flavours are sourced from some of the freshest fruits and botanicals from around the world – in places such as France, Spain, Thailand and Sri Lanka – by Grey Goose Cellar Master François Thibault.

“As travellers return post-pandemic, spritzes, mindful drinking and home mixology are growing trends,” commented Ignacio Vázquez, Global Head of Marketing, Bacardi Global Travel Retail.

“Grey Goose Essences is a perfect travel purchase that takes the guesswork out of mixing light-tasting and delicious cocktails at home or on vacation, such as the Grey Goose Essences Spritz with tonic for a naturally vibrant, light and smooth-tasting cocktail. We are confident Essences will grow the super-premium vodka category, by recruiting new shoppers and driving basket spend for our retail partners.”

Meanwhile, Bacardi Global Travel Retail is introducing Cocktail Pods powered by Twistails.

The cocktail pods use a dual chamber to deliver a fresh cocktail experience every time.

The concept allows users to make bar-perfect cocktails by adding water and ice to the Twistails shaker, attaching the strainer and the cocktail pod of choice and twisting.

In travel retail, the cocktail pods filled with Bacardi Carta Blanca rum are available in Bacardi Mojito, Bacardi Strawberry Daiquiri and Bacardi Rum Punch.

A starter pack contains the Twistails shaker (stainless steel), strainer and six pods (two of each cocktail), at a RRP of $35.

A replenishment pack of six single cocktail pods is also available to purchase at a RRP of $30.

The cocktail pods and the packaging are recyclable and there are future plans for additional pods from the Bacardi portfolio of spirits.

Vázquez added:  “With the launch of Twisttails we are creating a new incremental category in travel retail combining iconic spirit brands, innovation and convenience as a perfect solution for travellers.

“We want to show consumers you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home or on vacation – it can be as easy as a twist and a shake!”

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