There is still time to register for Global Shopping Forum (GSF) 2019, which takes place at Düsseldorf International Airport (DUS) on 7 November.
Click here for more information and to register your place now at the boutique event, which has limited availability. The closing date for registrations is 28 October.
TRBusiness returns as the exclusive media partner for this year’s Global Shopping Forum; make sure to follow all the action from the event on TRBusiness.com and via the live Twitter feed.
Billed as ‘The Power of Innovation: How to bridge the digital gaps in the travel retail industry’, GSF 2019 will put the focus squarely on identifying travel retail’s missing potential for digitalisation.
‘PROOF OF CONCEPT OPPORTUNITY’
GSF is a co-operation between Düsseldorf Airport, Travel Blue and Global Blue. Global Smiling and Z-Zoom are sponsoring the event, while m1nd-set is the event’s Research and Content Partner.
Eli Fel, Founder and Honorary Chairman, Global Shopping Forum and Managing Director, Travel Blue Germany will co-host GSF alongside Peter Mohn, CEO, m1nd-set.
Delegates will hear from a number of travel, retail, tech, design and airport experts plus opinion leaders and entrepreneurs via a series of presentations and ‘deep-dive’ discussions.
These will highlight relevant case studies, promote best practice in the realms of digital and shopping, incite fresh thinking, and allow companies to gain a reception on new-to-market digital tools.
The one-day event will aim to address a broad cross-section of questions, including:
-Where is the missing potential of digitalisation for the travel retail industry?
-How do you digitally target international travellers before and during their travel experience?
-Why is our industry having difficulties taking advantage of social media to communicate with international travellers?
-How do you utilise Chinese social media (Weibo and Wechat) to increase conversion with Chinese travellers?
-How can performance marketing campaigns be used to improve footfall and conversion at airport stores/F&B outlets ?
MORE SPEAKERS ADDED
Guests will have the chance to network with executives from the likes of Google, Lufthansa, Gebr. Heinemann, Dufry, Travel Blue, Düsseldorf Airport, Vienna Airport, Portland Design, Baidu and Ctrip.
Speakers include: Michael Mauerhoff, Head of Marketing Sales DACH, Global Blue; Pia Martina Klauck, Head of Commercial Operations, Düsseldorf Airport; Ricardo dos Santos Miquelino, Future Society Scout, and dos Santos; Mario Kalsch, Head of Category Management Ancillary Services & Retailing, Lufthansa Group; Jan Hieronimi, Industry Manger, Retail, Google Germany; Lewis Allen, Director of Environments, Portland Design; Anna Marchesini, Project Manager, m1nd-set; Peter Mohn, CEO, m1nd-set; Lexie Guo, Key Account Manager, Global Smiling; and Stéphanie Lefebvre, Travel Retail Director EMEA, Lacoste.
An opening cocktail will be held on Wednesday 6 November at Lido Bistro in Düsseldorf and the event will conclude on Thursday 7 November with a networking after party (TBC).
To view the agenda, click here.