GTR specialist Duty Free Dynamics appoints Martín Mairal as CEO

By Kristiane Sherry |

Duty Free Dynamics DFD Martin Mairal

Duty Free Dynamics has appointed Martín Mairal as its new CEO.

Travel retail distribution specialist Duty Free Dynamics (DFD) has named Martín Mairal its new CEO as the business seeks to strengthen its strategic alliances and grow its international footprint.

Mairal joins the business following a successful international career, including at Haut de Gamme Corp, another business owned by the same conglomerate as DFD.

According to DFD, Mairal’s global experience, strategic vision and track record make him the ideal candidate to lead the business into its next phase of growth. 

DFD’s business strategy comprises three pillars: generating additional volume for brand clients while maintaining brand image; strengthening strategic alliances with retail operators through logistics, commercial and marketing support; and expanding the business’s footprint by extending its Barcelona EMEA base, and moving into Asia Pacific in 2024.

‘Disruption increasingly present’

“As time goes by or, better said, flies by, the speed of change is growing exponentially, and in many cases, not  gradually but rather taking big leaps,” Mairal said in his first statement as CEO. 

“We’ve seen it after the effects of the pandemic or with the expansion of AI. It  seems that the concept of disruption is becoming increasingly present. 

“Purchasing habits also change rapidly. With the new (and not so new) generations, the pursuit of enjoyment frequently revolves around experiences, starting to coexist with the purely material. 

“We are increasingly inclined to indulge in pleasures such as travelling, gastronomy or discovering new things. We want omnichannel experiences, where the line between physical and virtual realms blurs and amplifies, while simultaneously expecting personalisation and immediacy. 

Ecco is a recent brand to join the DFD portfolio.

“This supposes a great opportunity and a great challenge for all of us working in the travel retail channel. It was Darwin who taught us that ‘…it is not the strongest or the most intelligent the one who  survives, it’s the one who best adapts to change’.

“We might not be the sole creators of change, but we must definitely be a part of it; adapting to this and to what’s coming our way is crucial.” 

Last October, DFD added Danish footwear brand Ecco to its portfolio, distributing its collections worldwide in travel retail.


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