Gucci Bloom recruits Huston, Welch, Turner-Smith and Cave for campaigns

By Luke Barras-hill |

Gucci-Bloom-leadGucci Beauty has today (23 July) unveiled four new faces to represent Gucci Bloom.

Actor and director Anjelica Huston joins singer-songwriter Florence Welch, actor and model Jodie Turner-Smith and designer Susie Cave to represent Gucci’s iconic fragrance franchise.

The four ‘charismatic and charming talents’ will make their Bloom debuts in an upcoming campaign at La Scarzuola in Italy’s Umbria region.

Inspired by Creative Director Alessandro Michele in association with award-winning photographer and director Floria Sigismondi, the campaign ‘will blur the lines between two universes, revealing the true heart of Gucci Bloom with an exploration of imagination and identity’.

Blended by Master Perfumer Alberto Morillas, Gucci Bloom Eau de Parfum was the first fragrance developed wholly under Alessandro Michele’s vision.

Below left to right: Susie Cave, Anjelica Huston, Jodie Turner-Smith and Florence Welch. Images courtesy of Gucci.

Gucci Bloom Susie Cave newGucci Bloom Anjelica HustonJodie Turner Smith GucciFlorence Welch Gucci Bloom




The Sustainability Pitch Session 1: Chilly's

TRBusiness is delighted to announce the first Sustainability Pitch session of Travel Retail...

Travel Retail Sustainability Week

TR Sustainability Week: Qatar Duty Free updates on reusable bags initiative

Thabet Musleh, Senior Vice President, Qatar Duty Free (QDF) has confirmed to TRBusiness that...


Blueprint hails True Gum GTR growth as brand gains B-Corporation status

Travel retail business development agency Blueprint is celebrating growing momentum for...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend