Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Gucci Bloom recruits Huston, Welch, Turner-Smith and Cave for campaigns
By Luke Barras-hill |
Gucci Beauty has today (23 July) unveiled four new faces to represent Gucci Bloom.
Actor and director Anjelica Huston joins singer-songwriter Florence Welch, actor and model Jodie Turner-Smith and designer Susie Cave to represent Gucci’s iconic fragrance franchise.
The four ‘charismatic and charming talents’ will make their Bloom debuts in an upcoming campaign at La Scarzuola in Italy’s Umbria region.
Inspired by Creative Director Alessandro Michele in association with award-winning photographer and director Floria Sigismondi, the campaign ‘will blur the lines between two universes, revealing the true heart of Gucci Bloom with an exploration of imagination and identity’.
Blended by Master Perfumer Alberto Morillas, Gucci Bloom Eau de Parfum was the first fragrance developed wholly under Alessandro Michele’s vision.
Below left to right: Susie Cave, Anjelica Huston, Jodie Turner-Smith and Florence Welch. Images courtesy of Gucci.
The Sustainability Pitch Session 1: Chilly's
TRBusiness is delighted to announce the first Sustainability Pitch session of Travel Retail...
TR Sustainability Week: Qatar Duty Free updates on reusable bags initiative
Thabet Musleh, Senior Vice President, Qatar Duty Free (QDF) has confirmed to TRBusiness that...
Blueprint hails True Gum GTR growth as brand gains B-Corporation status
Travel retail business development agency Blueprint is celebrating growing momentum for...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.
