Gucci Beauty has today (23 July) unveiled four new faces to represent Gucci Bloom.

Actor and director Anjelica Huston joins singer-songwriter Florence Welch, actor and model Jodie Turner-Smith and designer Susie Cave to represent Gucci’s iconic fragrance franchise.

The four ‘charismatic and charming talents’ will make their Bloom debuts in an upcoming campaign at La Scarzuola in Italy’s Umbria region.

Inspired by Creative Director Alessandro Michele in association with award-winning photographer and director Floria Sigismondi, the campaign ‘will blur the lines between two universes, revealing the true heart of Gucci Bloom with an exploration of imagination and identity’.

Blended by Master Perfumer Alberto Morillas, Gucci Bloom Eau de Parfum was the first fragrance developed wholly under Alessandro Michele’s vision.

Below left to right: Susie Cave, Anjelica Huston, Jodie Turner-Smith and Florence Welch. Images courtesy of Gucci.