Gucci Flora Gorgeous Gardenia dressed in lavender for new limited edition

By Charlotte Turner |

Gucci Flora Gorgeous Gardenia new lavender bottle leadThe Coty-owned Gucci beauty house has released a new collectable edition of its Gorgeous Gardenia scent into travel retail locations, which features a new spring-inspired bottle and new packaging. The scent first launched on 1 June exclusively with UK department store, Selfridges and was released for travel retail on 1 July.


The fragrance will be available two sizes: 50ml at an RRP of €59 and 100ml at €83.


The new limited edition Gucci Flora Gorgeous Gardenia bottle design and packaging pays homage to the nuances of the colour lavender.


Described as an ‘intensely feminine fragrance’ combining the lightness of the gardenia’s first blossom and the richness of its flower in full bloom, Gucci Flora Gorgeous Gardenia is said to characterise those who are ‘authentic and curiously compelling’.



“Opening with a sparkling prelude of red berries, it gives way to an opulent floral heart,” said Gucci. “The plushness of white gardenia petals here is enhanced by the creamy warmth of frangipani flower, and underlaid by the delectable aroma of patchouli and brown sugar.”

Gucci Flora Gorgeous Gardenia family shot

The Gucci Flora Gorgeous Gardenia set of four scents.

The new painted opaque lavender-hued flacon takes a hexagonal-shape flacon to ‘reveal the brilliance of the colour’ and is offset by black Gucci lettering and the familiar black bow.


To match the new bottle, the packaging is also lavender and showcases the familiar flower and insect motif first created by Vittorio Accornero for Princess Grace of Monaco in 1966; core expression of Gucci.


Gucci model Unia Pakhomova takes centre stage in the new advertising material for limited edition bottle along with the pre-existing skus in the line.

Gucci Flora Gorgeous Gardenia original model shot

Gucci model Unia Pakhomova takes centre stage in the new advertising material.

Pakhomova has been photographed surrounded by twisting vines and pale roses with the original scent perched in her palm. In another shot, the whole fragrance family appears distinctly from the new bottle, which sits atop a white pillar against a pink background filled with sparkling fairy lights and soft flower arrangements.


“A juxtaposition of modern yet classic beauty, the limited edition scent is captured alongside the full Gucci Flora line in a new advertising campaign for 2020, shot by artistic French duo Pierre et Gilles in their inimitable photo-painting hybrid style,” said Gucci.


“Peppered with references of unique iconography, art history and pop culture, the pair have created a fantastical celestial environment within the imagery.”

News in Brief

Saudi Arabia adopts duty free arrivals exemptions

Zakat, Tax and Customs Authority (ZATCA) of Saudi Arabia, has adopted exemption requirements...


OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

The Americas

Avolta expands US presence with 15-year contracts at John Wayne Airport

Avolta is set to grow its presence at John Wayne Airport in Orange County, California, through a...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend