Following the launch of Gucci Flora Gorgeous Gardenia, a second fragrance in the #FloraFantasy portfolio is launching this month in travel retail.

 

The new scent will be on-counter in Europe and Asia Pacific from August and in the Americas from September, said parent company, Coty.

 

As reported, earlier this year Gucci beauty house released a new collectable edition of its Gorgeous Gardenia scent into travel retail locations, which features a new spring-inspired bottle and new packaging.

 

The scent first launched on 1 June exclusively with UK department store, Selfridges and was released for travel retail on 1 July.

 

Captured by artist Petra Collins, the advertising campaign is fronted by multi-platinum selling recording artist, songwriter Miley Cyrus.

 

“Debuting in 2021 with Gucci Flora Gorgeous Gardenia Eau de Parfum, the #FloraFantasy story journeys through a candy pink world-filled with pop references and kawaii cuteness,” said parent company Coty.

 

“Surrounded with flowers and fluffy animals, Miley Cyrus takes us on an expressive leap of imagination inspired by the delicious scent, manifesting moments of pure joy that evolve into a cheery dreamscape.

 

“The embodiment of her generation, she speaks truth to self-expression, optimism and authenticity, drawing the viewer into an anime adventure.”

 

The composition of Gucci Flora Gorgeous Jasmine is led by Jasmine Grandiflorum, added the brand.

 

Blended with base notes of Sandalwood and Benzoin, notes of Mandarine Essence and Magnolia Accord, infuse the scent with ‘joyful serenity’.

 

Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the bottle design.