Beauty giant, Coty, has launched a deeper and more intense expression of Gucci Bloom, once again created by Gucci’s Creative Director, Alessandro Michele, in what will be his third and final chapter of the women’s fragrance line.

 

“Gucci Bloom Nettare di Fiori explores the mysterious and intimate character of a woman, her authenticity, confidence and unconventionality,” says Coty. “Starting from the original Gucci Bloom, the rich, blooming floral perfume is heightened to an intense Chypre essence.”

 

Following Gucci Bloom EDP and Gucci Bloom Acqua di Fiori, Nettare di Fiori has been developed in creative collaboration with Alberto Morilla. The juice is a blend of rose, osmanthus flower, jasmine, ‘rangoon creeper’ and Tuberose.

 

“Overtly floral, the scent conveys a deeper sense of femininity in the woodier, sensual blend with ginger and rose in the top notes, and a soft, enigmatic finish in base notes of patchouli, musks and osmanthus,” adds Coty.

 

The ad campaign was shot by Glen Luchford, and features American actresses Dakota Johnson and Hari Nef, along with Canadian photographer, artist and director, Petra Collins.

 

The fragrance will be available to purchase in 50ml ($94) and 100ml ($124) sizes.