To coincide with World Bee Day on 20 May 2023, Guerlain has given its Abeille Royale Advanced Youth Watery Oil a striking makeover to help raise funds for its long-standing bee conservation programme. 

The French perfume, cosmetics and skincare house enlisted the talents of French visual artist Céline Cléron to transform the star product’s bottle and packaging especially for the occasion.

In creating the motif for the limited-edition Abeille Royale Advanced Youth Watery Oil, Cléron was inspired by her passion for nature.

The artist, who is known for placing animals at the heart of her work, has also produced a series of striking watercolour drawings that illustrate the steps people can take to help save bees.

Over three days (from 20-22 May 2023), Guerlain is donating 20% of its total sales, including of the limited edition product (made online, in-store, and at a selection of partners including at CDFG XHG Mall) to the Guerlain for Bees Conservation Programme. The goal is to raise up to €1 million.

Also as part of the campaign, Guerlain is inviting Friends of the House to lead Bee School sessions to raise awareness around bee protection.

The Bee Schools, hosted globally in primary schools, explain the role of bees to children and how to protect them.

After a successful pilot phase in France, Bee School went global in 2021. To date, nearly 6,000 children in over 10 countries have been able to learn about the various issues facing bees and biodiversity conservation. Children take part in discussions, question-and-answer sessions, workshops and games to test their knowledge, and receive a Bee School certificate at the end of the session.

By 2025, Guerlain is targeting that 100% of its employees will have led at least one Bee School session, and that 100,000 children will have participated, whether at primary schools, recreational centres or hospitals.

The Guerlain For Bees Conservation Programme has been operating for more than a decade.