Guerlain introduces Orchidée Impériale Gold Nobile anti-ageing collection

By Trbusiness Editor |

Guerlain Orchidée Impériale Gold Nobile Cream

The new products incorporate Quantum science principles to counter the signs of skin ageing.

Guerlain has extended its high-end Orchidée Impériale anti-ageing skincare collection with two new products. Orchidée Impériale Gold Nobile Serum and Cream are rolling out now to selected doors in the global travel retail channel.

Both products are said to incorporate Quantum science principles to visibly accelerate skin rejuvenation. Guerlain joined forces with Palacky University in the Czech Republic in order to explore the link between cellular quantum light and skin senescence.

Its research established that light emission changes with age, and is therefore correlated with cell youth. Consequently, Guerlain has introduced pioneering Gold Quantum technology to encourage cellular rejuvenation, by boosting cellular metabolism, protecting the structure of cellular DNA, and stimulating collagen.

Guerlain harnesses plant power

A key component of the new formulas is the Gold Nobile Orchid, valued for its moisturising, toning, anti-inflammatory and antibacterial properties. Other active ingredients include brightening peptides and vitamin C.

Orchidée Impériale Gold Nobile Serum is infused with white micro-pearls and 24-carat gold particles, to further enhance natural radiance. Orchidée Impériale Gold Nobile Cream also features multi-reflective mother-of-pearl, for added luminosity.

Guerlain Orchidée Impériale Gold Nobile skincare duo

A key component of the new formulas is the Gold Nobile Orchid, valued in traditional Chinese medicine for its healing properties.

Clinical studies show that with regular use, the products visibly amplify skin smoothness, plumpness, firmness, elasticity and density, while countering common concerns such as lines, wrinkles and dark spots.

In line with Guerlain’s commitment to sustainable development, both formats are presented in upscale refillable packaging, incorporating recycled and recyclable elements.

The Serum RRSP is €650/US$708 for 30ml (€553/US$602 for the refill). The Cream RRSP is €650/US$708 for 50ml (€553/US$602 for the refill).

READ MORE: Guerlain launches Rouge G Naturally collection for lips and eyes

READ MORE: Guerlain launches limited edition to raise funds for the protection of bees

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