Parisian beauty brand Guerlain has unveiled a new collection for eyes and lips which, in a first for the company, is dedicated entirely to natural shades.
With a colour palette for every skin tone, the Rouge G Naturally collection is built around two of the brand’s best-known products: Rouge G and Ombres G.
For the lips, there’s a total of 12 new natural shades of Rouge G to discover, with six satin and six velvet matte formulations.
The beige, rosy and brown shades can be worn for a tone-on-tone veil of colour.
Darker, contrasting shades can be chosen to create a bolder look.
The satin formulations are ideal for those seeking vibrant, hydrated lips whereas the velvet matte version combines softness, depth of colour, and comfort – plus, it stays put for up to 16 hours.
“Rouge G is really easy to use… You can create perfect lips in a single stroke, tracing a precise outline using the streamlined bullet or tint lips by patting it on for a simple hint of colour that is perfect paired with a strong eye,” said Guerlain Makeup Creative Director Violette.
The ‘secret’ ingredient is a hint of ‘luminous black pigment’ added to each of the new shades, which lightly desaturates the colours and forms a tinted veil when applied that complements all lip tones.
Out of the 12 hues, the there are three star shades in the Naturally lip collection: 159 (a velvety warm beige for a timeless look), 539 (an intense beige with spicy accents), 19 (an intense satiny dark brown).
The lipstick’s luxurious Rouge G cases, which are usually reinvented each season, have received a special makeover for the Naturally collection.
Adorned in grained textures, they are designed to evoke the ‘sensory nature of skin’ through a trio of natural shades: Rosy Nude (a pastel-toned pink), Rosewood (a soft rosy brown), and Berry Brown (a deep brown mixed with burgundy).
The Ombres G quads feature long-lasting eyeshadow shades, once again inspired by skin tones yet with a subtle spicy touch.
Each curated palette includes three finishes: satin, metallic and matte.
Wild Nudes is a luminous and contrasting array of shades from soft pink and beige to intense matte chocolate hues.
Undressed Brown is described as a ‘natural yet daring quad’, composed of a pale satin pink and metallic copper teamed with an intense matte brown and a warm satin brown.
Also part of the collection is the Noir G mascara, which adds volume and curl to lashes, thanks to its curved brush.
In line with the theme of the collection, it now comes in a warm brown shade for a natural-looking yet intense effect.
The campaign, shot by French photographer Karim Sadli, features three faces who are said to embody the collection: Israeli-born Dorit Revelis, He Cong from China, and the Senegalese-Italian model Maty Fall.