Guerlain launches Rouge G Naturally collection for lips and eyes

By Faye Bartle |

Guerlain Rouge G Naturally

Rouge G Naturally marks the first time Guerlain has unveiled a collection dedicated to natural shades for eyes and lips.

Parisian beauty brand Guerlain has unveiled a new collection for eyes and lips which, in a first for the company, is dedicated entirely to natural shades.

With a colour palette for every skin tone, the Rouge G Naturally collection is built around two of the brand’s best-known products: Rouge G and Ombres G.

For the lips, there’s a total of 12 new natural shades of Rouge G to discover, with six satin and six velvet matte formulations.

The beige, rosy and brown shades can be worn for a tone-on-tone veil of colour.

Darker, contrasting shades can be chosen to create a bolder look.

The satin formulations are ideal for those seeking vibrant, hydrated lips whereas the velvet matte version combines softness, depth of colour, and comfort – plus, it stays put for up to 16 hours.

“Rouge G is really easy to use… You can create perfect lips in a single stroke, tracing a precise outline using the streamlined bullet or tint lips by patting it on for a simple hint of colour that is perfect paired with a strong eye,” said Guerlain Makeup Creative Director Violette.

Guerlain Rouge G Naturally

Out of the 12 hues in the new collection, three star shades are in the spotlight.

The ‘secret’ ingredient is a hint of ‘luminous black pigment’ added to each of the new shades, which lightly desaturates the colours and forms a tinted veil when applied that complements all lip tones.

Out of the 12 hues, the there are three star shades in the Naturally lip collection: 159 (a velvety warm beige for a timeless look), 539 (an intense beige with spicy accents), 19 (an intense satiny dark brown).

The lipstick’s luxurious Rouge G cases, which are usually reinvented each season, have received a special makeover for the Naturally collection.

Adorned in grained textures, they are designed to evoke the ‘sensory nature of skin’ through a trio of natural shades: Rosy Nude (a pastel-toned pink), Rosewood (a soft rosy brown), and Berry Brown (a deep brown mixed with burgundy).

Guerlain Rouge G Naturally

The campaign has been shot by French photographer Karim Sadli and features three faces who ’embody’ the collection.

The Ombres G quads feature long-lasting eyeshadow shades, once again inspired by skin tones yet with a subtle spicy touch.

Each curated palette includes three finishes: satin, metallic and matte.

Wild Nudes is a luminous and contrasting array of shades from soft pink and beige to intense matte chocolate hues.

Undressed Brown is described as a ‘natural yet daring quad’, composed of a pale satin pink and metallic copper teamed with an intense matte brown and a warm satin brown.

Also part of the collection is the Noir G mascara, which adds volume and curl to lashes, thanks to its curved brush.

In line with the theme of the collection, it now comes in a warm brown shade for a natural-looking yet intense effect.

The campaign, shot by French photographer Karim Sadli, features three faces who are said to embody the collection: Israeli-born Dorit Revelis, He Cong from China, and the Senegalese-Italian model Maty Fall.

READ MORE: Guerlain launches limited edition to raise funds for the protection of bees

READ MORE: Guerlain unveils first ‘Ultimate Boutique’ and Orchidée Black Facialist Suite


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