On the back of a swathe of new listings, THG (formerly The Hut Group) is targeting a multi-million-pound turnover from its travel retail business in 2024.
“We started from zero in 2022 and next year we are projecting a multi-million-pound turnover from travel retail,” Esther Fockenoy, Head of Global Travel Retail, revealed to TRBusiness.
The company is driving its expansion in the channel with its Grow Gorgeous and Christophe Robin hair brands – and retailers are responding.
Among the new listings confirmed, following final discussions during the TFWA World Exhibition in Cannes, is one with Kaner Duty Free at its Ercan Airport shop in North Cyprus.
The company is also building up its in-flight portfolio with a new listing with Air Caraïbes, as well as with low-cost carrier French Bee – both for its Christophe Robin Perfect Hair Duo (containing the Cleansing Purifying Scrub and Regenerating Mask).
A strong start in sight for 2024
“We are also going to be live from Q1 2024 with Cathay Pacific for Grow Gorgeous with our ‘hero’ item, the Hair Growth Serum,” added Fockenoy.
“We are expecting to sign two more by the end of the month and one more by the end of the year.
“One will be for diplomatic shops while the other is for another Asian airline.”
Add to that a global agreement with Avolta for both brands in selected stores around the world, an exclusive partnership with Big Five Duty Free in Africa and rolling out at 20+ locations across EMEA with WH Smith Travel in August (including at its flagship Dublin store), and the future is looking bright for the British beauty retailer, which is headquartered at Manchester Airport.
“We are in touch with other major travel retailers too,” said Fockenoy. “Q1 2024 should look amazing for us.”
Hair category ‘booming’ in travel retail
On the potential of the hair category in travel retail, Fockenoy said: “The hair category is booming, but the offer is very limited. We believe it’s better to build brands into the category rather than having one that is lost within the skincare category.
“From the discussions we have had, the industry is ready for this and is keen to invest.”
To date, the company has been recommending to buyers the products that are best suited to travellers, such as the Christophe Robin Perfect Hair Duo.
However, the possibility of introducing dedicated TREX sets next year is currently under discussion.