Halewood took part in Avolta roadshows in Q2 2025, to help build advocacy and confidence among sales staff at the POS.

Halewood Artisanal Spirits is marking a successful second quarter in global travel retail (GTR), following an intensive period of brand activations across airports, ferries and cruise ships.

The company delivered mixture of experiential campaigns and permanent installations, designed and built by Kounter, to engage travellers and build visibility for its premium spirits portfolio.

Whitley Neill Gin and Dead Man’s Fingers Rum were the key brands driving the activities, with the spotlight on the GTR debut of Whitley Neill Distiller’s Cut London Dry Gin and Japanese Yuzu & White Strawberry.

“Our Q2 activity has reinforced Halewood’s position as a dynamic and responsive player in the global travel retail space,” said Eamon Prunty, Global Travel Retail Director.

“From impactful new product launches to smart, experiential activations, we’re investing in the tools and partnerships that resonate with today’s traveller – while delivering real value to our retail partners across the globe.”

Key activations included partnerships with Gebr. Heinemann in Hamburg, Berlin and Düsseldorf airports, and with Avolta at London Gatwick, Birmingham and Bristol.

The spotlight was firmly on bold new expressions that underline Whitley Neill Distiller’s commitment to craft, flavour and discovery. Pictured here are activations at Birmingham Airport (left) and at Billund Airport.

The brand also had a strong presence at Billund Airport and onboard P&O Ferries, reinforcing its reach across key traveller touchpoints.

A standout space was the activation with Avolta at London Stansted Airport, which trialled the ‘Lift & Learn’ concept – a tech-led experience that guided travellers through the Whitley Neill and Dead Man’s Fingers ranges in an interactive and informative way.

Simple cocktail tastings were offered to weekend travellers, sparking engagement by getting liquid to lips.

Left: A showcase at Düsseldorf airport. Right: Halewood’s permanent visibility build onboard Arvia.

In the cruise sector, Halewood achieved a major milestone with the completion of a permanent visibility build onboard Arvia, in collaboration with Harding+.

Halewood’s also participated in Avolta roadshows, introducing more than 300 retail staff to the latest products and the stories behind brands to help build advocacy and confidence at the point of sale.

Looking ahead, Halewood is returning to the TFWA World Exhibition in Cannes, exhibiting aboard the M/S Accama Delta in the Harbour Village.

The full portfolio will be on display, including Whitley Neill Gin, Dead Man’s Fingers Rum, alongside the company’s distinctive whisk(e)y range from across the UK and Ireland. Further details of innovations are set to be unveiled during the week.

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