Halewood Wines and Spirits to introduce Crabbie single malt in GTR
By Andrew Pentol |
Halewood Wines & Spirits has announced the launch of Crabbie single malt scotch whisky in global travel retail.
Established in 1801, the current Crabbie range includes the lightly peated 12-year old from the Scottish Islands and the Crabbie 8-year old, 25-year-old and 40-year old Highland single malts from Speyside.
The main elements of the GTR offer will be the new Crabbie’s Yardhead and Crabbie 12-year old single malt island whisky.
TRAVEL RETAIL EXCLUSIVE LAUNCH
Crabbies Yardhead (ABV 40%) is a Highland single malt Scotch whisky aged in ex-bourbon casks. It is designed to be enjoyed in long drinks and the latest whisky cocktails. Yardhead will be launched exclusively in travel retail in one litre bottles at a recommended price of around €35 ($39).
Crabbie’s 12-year old single malt island whisky (left) is a lightly peated spirit which has been matured in refilled sherry casks and bottled at 43%. It will retail in DF&TR at around €38 per 70cl bottle.
Simon Roffe, Managing Director Global Travel Retail, Halewood, which has owned Crabbie since 2007 explained: “Crabbie’s Yardhead breaks the mould for single malts. It is unpretentious and laid back, a profile which is designed to appeal to the next generation of consumers and to those who may enjoy brown spirits already but have not yet found their way to whisky.
“We are delighted that we will be able to unveil both Yardhead and Crabbie’s 12-year old single malt on the Halewood stand in the Green Village and on our yacht in Harbour Village at the TFWA World Exhibition in October.
“The Crabbie whisky range will be a perfect addition to our growing portfolio of craft spirits such as Whitley Neill Gin and Dead Man’s Fingers rums which are already making waves in the travel retail channel.”
-
International,
JEDCO launches multi-category tenders at KAIA T1
-
International,
TR Consumer Forum 2024: Ticket sales now open
-
International,
Alcohol insights: Conversion up, spend down in Q4
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.