Hands-free shopping system increasing sales in duty free and travel retail

By Andrew Pentol |


The hands-free Travel Basket and the hands-free Travel Bag are designed to slide over the handle of any trolley-case.

Swiss company Duty Free Innovation (DFI) has revealed that the continued drive to encourage retailers to adopt its sustainable hand-free carriage is tackling a key barrier to purchase.

DFI’s patented hands-free shopping system incorporates the Travel Basket and the Travel Bag to make the carriage of goods while shopping in-store and then after purchase beyond the store completely hands-free. The shopping system is designed specifically for travel retail and was created to overcome the number one barrier to purchase which is being unable to carry more items.

The hands-free Travel Basket and the hands-free Travel Bag are designed to slide over the handle of any trolley-case, allowing the case to hold the shopping and take the weight of any purchase.


According to DFI, more than 60% of air passengers have a trolley-case with them when shopping.  The DFI system allows a shopper to browse and shop with ease and is growing average transaction values by up to +7% and adding up to +8% more items per basket where they have measured sales.

DFI research indicates that globally, shoppers say they would buy more, but 52% indicate they can’t carry more items. The research also states that currently, less than one in every 10 airport shopper uses a standard shopping basket, but those who do spend three-times the average shopper. DFI said its new basket was encouraging more shoppers to use a basket and enabled shoppers to buy more and spend more.


The DFI system allows a shopper to browse and shop with ease.

Simon Best, Vice President Innovation, DFI added: “Not only are we driving sales with our system, but as our range of travel bags for-life are each made from three recycled plastic bottles, we’re introducing a sustainable alternative to single-use carrier bags and giving retailers and shoppers a greener choice.”

DFI research also indicates that sustainability now plays a huge part in the shopper decision process with 73% of travel-retail shoppers saying they are changing their purchase and consumption habits to help the environment. DFI also suggests a further 81% of travel retail shoppers acknowledge retailers and brands must do more to help improve the environment.

Garry Stasiulevicuis, Vice President, Global Commercial Strategy, DFI added: “We know that sustainable brands are selling on average six-times faster than regular products and that 66% of shoppers are willing to pay more for sustainable items, including bags.”

Stasiulevicuis added further information regarding the UK bag-for-life business. He said: “When the five pence  charge was added to the bag for life market in 2015, during the next three years, the use of single-use plastic bags was reduced by 90% and a new category of bags for life was born.”

Highlighting the travel retail opportunity he said the industry could save billions of plastic bags being used and discarded each year if it introduced a charge for bags and provided shoppers with a range of sustainable alternatives. Simultaneously, donations could also be made to ocean charities, providing significant incremental profit to retailers through souvenir bags for life.


Garry Stasiulevicuis, Vice President, Global Commercial Strategy.

At present, the travel industry is responsible for 10 billion plastic bags and more than three billion plastic bottles being used every year, indicated DFI.

DFI said its range of sustainable bags would allow travel retailers to be at the forefront of the global fight against plastic leaking into the environment. The company also emphasised that its range is a simple and affordable alternative for travel retailers to replace single-use plastic.

concluded: “At DFI, we believe everyone has a role to play in changing how plastic pollutes the environment. The range we provide allows us to help retailers grow their business while they also make progress on their sustainability efforts as they drive their social and ethical credentials for travellers and shoppers.

As reportedTRBusiness has joined forces with DFI to raise crucial awareness of the plight against single-use plastics wastage and the need for more industry-wide, environmentally conscious decisions.

Earlier this year, this title announced the Plastic Pledge, urging stakeholders across the industry to Reduce, Re-use and Recycle.

Click here now to sign-up to the Plastic Pledge and join a coalition pushing forward the ‘green’ agenda through the new Travel Retail Sustainability Forum (TRSF), where you will have the opportunity to contribute to the conversation on environmental protection.

For more information on the TRSF and Plastic Pledge, click here.

Please find links to the TRSF Facebook and Linkedin pages here. To join the conversation on Twitter use #TRSF or #TRSustainabilityForum.


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