Hanse to diversify distribution channels and broaden product portfolio in 2023

By Faye Bartle |

Hanse Distribution

The Hanse sales team, back row from left to right: Jakob Barthe Sales Director Inflight; Nikolas Hogrefe CEO; and Mariangela Pichierri Senior Sales & Account Manager. Front row from left to right: Dennis Holst Business Development Director and Janine Moose Senior Brand Manager.

Hanse Distribution is taking a two-pronged approach to growing its travel retail business next year: by diversifying into additional new distribution channels and pursuing new brand partnerships.

The new direction will see the company, which has earned a reputation as a top name in inflight distribution with strong roots in the accessories and electronics categories, explore fresh distribution opportunities within airport shops, cruise ships and ferries.

As part of the strategic development strategy, Hanse is also seeking to bolster and broaden its product portfolio.

“Hanse has been supplying globally-recognised brands to airlines all over the world since 2008 – and inflight will continue to be central to our operations,” said Hanse Distribution Managing Director Nikolas Hogrefe.

“We still see plenty of potential for inflight sales and development.

“Importantly, as an expert in this field, able to offer design, sourcing and manufacturing capabilities, we are in the perfect position to capitalise on these opportunities.

“However, in addition to inflight, and with the Covid crisis behind us, we feel that now is the right time to diversify into new routes to market, while expanding into new product categories with exciting new brands.”

Hanse has notably expanded its offering within the fragrances and cosmetics categories in 2022, having established a number of exclusive partnerships with Dr.PAWPAW, Dr. Levy Switzerland, Asambeauty, Skin Magic, Gisada Switzerland and Diego Dalla Palma (the latter as an inflight exclusive).

It has also partnered exclusively with Vonmählen to extend its electronics portfolio, as well as with My Jewellery within the jewellery sector.

In addition to fragrances and cosmetics, the sunglasses, watches and jewellery, F&B and healthcare categories have been earmarked for further expansion in 2023 and beyond.

“We have always been committed to offering our travel retail partners an innovative and appealing product mix, and pride ourselves on our flexible approach to customer requirements,” said Hogrefe.

“We understand the importance of affordability, value, provenance, and sustainability – and know how to source fresh, enticing products that appeal to a wide range of traveller demographics.

“We are excited about the many new opportunities we have identified for the year ahead, and look forward to building on our existing success and growing our global footprint.”

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