Happy world of Haribo to showcase new products at TFWA World Exhibition

By Luke Barras-hill |

Haribo Giant Roulette sharing tubes.

Sugar confectionery brand Haribo will unveil a range of colourful new products for travel retail at the TFWA World Exhibition & Conference (24-28 October).

As a fresh take on the popular Haribo Air Parade, Haribo Travel Parade (700g) will appeal to travellers in a resealable 220g pouch (pictured below) containing a mix of six jelly candy shapes (train, car, boat, motorbike, campervan and aeroplane) in fruit flavours.

The multi-coloured Haribo Giant Roulette (200g) is a large sharing tube packed with eight separate pocket-size roulette rolls. Each contains chewy fruit gums in seven flavours.

Meanwhile, Haribo Picco Balla (425g) and Haribo The Smurfs (425g) have been relaunched with vegetarian recipes.

Pico-Balla are colourful jelly gums with two layers of confectionery filling, offering three fruit flavours in one piece.

The Smurfs are fruit jellies bursting with strawberry and raspberry flavours.

Haribo will present the novelties at their stand, 11B Bay Village.



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