Harding and P&O Cruises unveil wide-ranging retail offer on Iona ship

By Andrew Pentol |

The Harding retail offer on board P&O Cruises new Iona vessel includes the first Mulberry boutique at sea.

Global travel retail and cruise specialist Harding is to launch a comprehensive and diverse retail offer on P&O Cruises’ new Iona ship which makes her maiden voyage tomorrow (7 August 2021).

The retail offer comprises the first Mulberry boutique at sea and over 175 brands, of which 45 are new.

Spanning 980sq m, the retail offer consists of 12 shops and four standalone boutiques. Harding will offer tax and duty free product categories from fine jewellery and fine watches to own-label fashion, fused with lifestyle and experiential retail activations.

Brands include the aforementioned Mulberry boutique and a first-of-its-kind-at-sea Chanel store featuring a digital wall-screen, one-to-one fragrance tester bar and consultation area.

The new Iona ship also features the world’s first Gem Bar. This is a fine jewellery concept allowing guests to select gems from a spinning carousel to design and make bespoke pieces of jewellery.


A first-at-sea shop from The White Company will stock a range of candles, diffusers and soaps, while Pandora will offer an exclusive collection of sea ocean charms in a boutique designed especially for Iona.

Roberto Coin fine jewellery will be sold in the company’s first ever ‘floating boutique’ (pictured above) and fine watch brands Tag Heuer, Tudor and Citizen will be available with the latter stocking limited-edition personalised Iona watches.

Fable single cask malt whisky, a collection of malts from select distilleries which are hand-picked from casks for their taste and appearance will also be featured as an exclusive first-at-sea launch on Iona.

In addition, The Ghost Piper of Clanyard Bay is part of an evolving series of single malts available exclusively on the ship.  This is one of 11 distillery releases and guests can learn more about The Ghost Piper on board.

Fable single cask malt whisky will be featured as an exclusive first-at-sea launch on Iona.

Harding Managing Director James Prescott said: “This is a real landmark in Harding history and I am delighted to execute our partnership with P&O Cruises with premier brands and so many first-at-sea concepts. We look forward to continuing to work together on Iona and across the rest of the fleet.

“Our brand partners have been phenomenal and have not only gone the extra mile but surpassed it. We have worked closely with the leadership teams to deliver the best products with the right experiences for the customer and destination.”

Fine watch brands Tag Heuer, Tudor and Citizen will be available on board.

P&O Cruises Vice President On Board Revenue, Robert Palmer said: “Iona setting sail is an exciting milestone and we’ve worked with Harding to create a varied and interesting retail proposition.

“Harding has shown its ability to predict and reflect latest retail trends to create a highly engaging holiday retail experience for our guests.”

The retail proposition on board Iona follows four years of planning and design partnership, during which Harding worked alongside P&O Cruises and design and architectural teams to develop Iona’s retail areas.


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