Harding has become Carnival Cruise Line’s (CCL) single biggest retail partner, after adding five of its ships to its retail portfolio, which now totals 13; more than half of the Carnival fleet.
Harding will assume responsibility for retail operations on the new ships this month.
The news follows Harding’s earlier announcement that it was extending its partnership with P&O Cruises Australia (part of Carnival Corporation & PLC) that will see Harding operate all onboard retail concessions on all three of the P&O Cruises Australia ships for a further five years, ‘reinforcing its position as global leader in cruise retail’, said the retailer.
Harding says that key to the partnership with Carnival Cruise Line – and to a new commercial model – was the significant data and insight programme that the cruise retailer has developed over the past five years, allowing it to ‘pinpoint the correct customer proposition, level of innovation and commercial model for Carnival’s specific needs’, insists Harding.
“Throughout our partnership, the Harding team has demonstrated a depth and breadth of expertise in cruise retail and a collaborative, inclusive approach that is key for long term success,” said Jeremy Schiller, Vice President of Retail Operations for Carnival Cruise Line.
“We are excited to continue building on our partnership and providing our guests with retail collections they’ll love.”
James Prescott, CEO of Harding added: “I could not be more delighted to be continuing our long-standing partnership with Carnival Cruise Line.
“Our role as the number one cruise and retail experts, with a clear objective for making every cruise guest’s retail experience better, will live loud and clear in this extended relationship.
“I have been incredibly impressed by the level of commitment, ability, drive and sheer determination of the Carnival leadership team as we have worked hand-in-hand to return to full service, and the award of the additional ships is proof of their faith in us to deliver as the industry’s global leader.
“This is a true long-term partnership with mutually aligned objectives, and total commitment and engagement throughout the organisations, putting data led, customer-centric actions at the centre.”