Harding+ opens ‘sea-first’ pre-loved boutique with P&O Cruises Arvia

By Kristiane Sherry |

Harding+ brings pre-loved fashion and accessories to cruise retail in an at-sea first.

Cruise retailer Harding+ has opened a pre-loved fashion and accessories boutique with P&O Cruises Arvia in an at-sea first.

Tapping into the sustainable fashion trend and the rising consumer interest in pre-loved fashion, the range includes almost 40 different styles from brands including Gucci, Louis Vuitton, Chanel and Hermès. 

Prices range from £250-£6,000, which represents discounts of £30-70% less than the original price.

Every pre-sale item comes with a 100% authenticity guarantee after being inspected by expert buyers as Harding+ partners.

‘Second-hand’ fashion to grow 127%

The world’s largest online resale store ThredUp reported that pre-loved fashion is expected to grow by 127% by 2026, from a market currently worth US$119bn.

The forecast outpaces the regular fashion and apparel projected growth three times over.

In addition to the P&O Cruises Arvia launch, pre-loved luxury items will also appear across the Harding+ range on board Carnival Cruise Line and Princess Cruise Ships. The concept will launch on board a further 10 ships in 2023.

Harding+’s pre-loved boutique offers 30-70% off full prices, with an authenticity guarantee

“Pre loved is a sector that’s growing fast amongst discerning consumers where ‘more for less’ is of course a smart mantra, alongside the ongoing appeal of buying new, that won’t wane for luxury fans,” said Paul Cunningham, Global Director of Buying at Harding+.

“We are opening up rare and exclusive products to new customers to luxury who want something special, as well as championing the importance of sustainability for all. 

“And as we are also increasing the number of sustainable brands across our wider range of lifestyle and beauty products as well, building our circular economy strategy is something we will be doing much more of with our wider range of cruise and brand partners moving forward.”

Earlier this year, Harding+ reveals Cunard x Liberty special edition scarf to mark new store.


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