Harding+ and Dataviva have teamed up to develop an inventory management and forecasting solution for the cruise retailer.

Cruise retailer Harding+ has teamed up with planning platform provider Dataviva to overhaul its forecasting and replenishment capabilities.

The completion of the project sees Harding+ increase its automation, accuracy and process alignment to bring significant gains throughout its supply chain.

Product availability for customers has been “significantly improved” due to optimisations through planning and execution, the retailer said. 

The project represents a “substantial” time and resource investment from Harding+, with the partnership with Dataviva an “ongoing part” of its operational model. 

Actionable data and insights from the new platform will be shared with Harding+ partners as part of a “best-in-class collaboration model”.

Dataviva CEO Costas Malamas will present the Harding+ partnership as a live case study at the National Retail Federation Show which takes place in New York this month. 

Dataviva the ‘sharpest’ of systems

Mark Birnie, Harding+ Chief Operating Officer, has described the outcome as “a revolutionary system that will fundamentally change and improve our replenishment planning processes”. 

“Simplification and automation matter for all parties in the cruise retail mix, and the successful Dataviva implementation delivers significantly against both of those agendas,” he continued.

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Malamas commented: “Our mission is to deliver ROI to our customers. We help businesses tick more smoothly and make smarter predictions across their supply chain. 

“The Harding+ project has been uniquely challenging but satisfying, working with an end-to-end supply chain that is one of the most complex I’ve seen – delivering across the globe to stores that move!”

Birnie added: “Harding+ is a business with long term commitment to data mining, gathering and understanding, already investing in over 30,000 guest surveys to help educate our product range and design choices. 

“Matching up those inputs with the sharpest of response and planning systems with Dataviva to make sure we deliver consistently on availability and partner value to match the strategy is a first in the cruise industry. And very much in line with our business purpose of making every cruise better.” 

Harding+ is advocating for the industry to share accountability to make environmental gains, Sue Gosling, Chief Brand and Culture Officer, recently told TRBusiness.