Harding agrees spate of contract extensions with P&O and Cunard

By Luke Barras-hill |

Extension-Harding-mainHarding has extended its partnership with P&O Cruises and Cunard – part of Carnival UK – to 2027.

Five-year contracts for eight different ships covering more than 6,000sq m of retail space run variously over the period in question.

Two new ‘flagship’ vessels beef up the existing lineup of P&O Cruises (three) with Iona launching in May and its sister ship in 2022. Meanwhile, a while a new ship will to join the Cunard staple in 2022.

Names for the new cruise ships are yet to be revealed.


Harding will deliver a seaworthy mix of tax and duty free products from fine jewellery and watches to own-label fashion and bespoke lifestyle and experiential activations.

Logo concepts for both cruise companies have been designed by Harding Retail.

Guests will able to peruse from a wide selection of global brands, including Dyson, Apple, Jo Malone and Tom Ford.

Onboard Iona, they will enjoy an enviable list of ‘first-at-seas’ such as Liberty of London, The White Company, Georg Jensen and a standalone store for Mulberry.

James Prescott, Managing Director of Harding Retail said: “This is a real milestone in the Harding history and I am delighted to confirm our partnership with Carnival UK across both P&O Cruises and Cunard.

“We have worked closely with the senior teams based in Carnival House, Southampton, in a totaltTrinity approach to deliver the most commercial arrangement and the best products with the right experiences for the customer and destination. We are delighted that the Carnival Corporation has put its trust in Harding here in the UK.”


P&O Cruises’s Iona vessel arrives in May.

Robert Palmer, Vice President On Board Revenue at Carnival UK added: “We are delighted to have signed this industry-leading contract with Harding. Working with one of the leading players in cruise retail to build a strong commercial and branded retail partnership as we enter an unprecedented period of new fleet launches for both our P&O Cruises and Cunard brands is an inspiring milestone.

“Harding have shown that their agility to predict and mirror changes in land-based retail at a branded and experiential level for our guests at sea, undoubtedly gives our guests the best and most inspiring holiday retail experience. We are looking forward to continuing to work with the Harding team in the coming months and years.”

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