Haribo has lifted the lid on two exciting new additions to its travel exclusive collection, which will be showcased for the first time at the TFWA World Exhibition & Conference in Cannes in October.
First up is a new fun party mix, which lends well to sharing.
The stand-up Friends & Party Pouch (649g) contains 44 mini bags of the most popular Haribo treats: Goldbears (10g), Happy-Cola (10g), Starmix (25g), and Tropifrutti (12g).
In addition, the German global brand, which was founded in 1920, is launching its first liquorice assortment box in travel retail.
The Liquorice Hunt (335g) is a mixture of sweet and salty liquorice offering a combination of Nappar Lakrits (80g), Matador Mix Dark (80g), and Salino (175g).
Young travellers can be entertained with small games on the side of the Liquorice Hunt box that will add a dash of fun to little ones’ trips.
The new Haribo lines will be showcased at the Haribo stand (11B Bay Village) at TFWA World Exhibition & Conference in Cannes, which is taking place from 2-6 October, 2022.
Haribo is a Lunch Break sponsor for the upcoming TR Consumer Forum, from 4-6 September in Cyprus, and is also a finalist in the TRBusiness and m1nd-set organised Global Travel Retail Awards 2022 in the category of ‘Best Confectionery and Fine Foods Product’ for both Haribo MAOAM MaoMixx and Haribo Travel Parade.
As reported, earlier this year the company marked the the 100th anniversary of its iconic Goldbears with a series of activities within global travel retail.