French niche perfume brand Haute Fragrance Company Paris (HFC) is to exhibit for the first time in Cannes this year.
Building on its success in the Russian domestic market, HFC is now targeting global travel retail. The independent French brand doubled turnover in its first two years by launching four fragrance collections and increasing its presence in Russia.
A leader in the luxury fragrance market with a strong presence in high-end Russian department, niche and concept stores, the brand is a collaboration of artists, perfumers and designers.
HFC Paris will present all collections and new items during the show in a suite just opposite the Palais des Festivals.
The 75ml perfume bottles are handmade in La Glass Vallée in Normandy and can be carried on board through security. They are decorated with illustrations by famous artists and the cap of the bottle is made of zamak metal.
All fragrances are available in a concentration close to Extrait de Parfum, with a high percentage of natural and noble raw materials.